The Moz Blog

The Battle for Traffic: Organic SEO vs. Social Media Marketing

It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.

What Is Semantic Search and What Should You Do About It?

Semantic search is the present and future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.

How to Beat Your Competitor's Rankings with More *Comprehensive* Content

Rand's three-step process for improving your "content comprehensiveness" will help you answer all of a searcher's questions and help you beat out competitors for those higher-ranking positions.

How to Rank on Google Home

Google Home is a single-result search device, with answers driven by featured snippets. Here are six examples of how featured snippets translate into voice answers.

5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love

If your brand is struggling to get a handle on what content to create next, it's time to take that concern off the table by learning how to produce content the audience craves.

Google's War on Data and the Clickstream Revolution

SEOs rely on data more than ever, and it seems Google is obscuring, blocking, or removing it at every opportunity. But there is hope, and we call it clickstream data.

How Can Small Businesses/Websites Compete with Big Players in SEO?

It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.

How to Find, Organize, and Strategically Apply Keywords

Walk through the process of creating a dynamic keyword-to-URL map from scratch. If you’re an SEO or content creator and don’t have a dynamic, regularly referenced keyword map, this post is for you.

Game of Featured Snippets: How to Rank in Position 0

If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.

Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

A comparative look at Keyword Explorer vs. Keyword Planner keyword research results. Which tool provides the highest-quality keywords? Does one tool miss keywords that the other discovers?

How to Craft the Best Damn E-commerce Page on the Web

From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.

How to Predict the Conversion Value of Keywords for SEO

The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Neither are keyword placements guaranteed in the result pages, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s...