The Moz Blog

The Complete Guide to Creating On-Site Reviews + Testimonials Pages

Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.

Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO

Penguin 4.0 has finally rolled out as a core part of Google's algorithm. In this Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).

How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers

Make customer experience a priority by delivering the content mobile web searchers are looking for when they need it most.

SEO Trek: The Search for Google RankBrain* [New Data]

Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.

Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?

Are you better than a coin at predicting whether one site will outrank another? Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel.

Optimizing for RankBrain... Should We Do It? (Is It Even Possible?)

RankBrain is unlike any of the classic Google algorithms we've dealt with in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or even can) optimize for it.

How to Build Backlinks Using Your Competitors’ Broken Pages

With a little analysis and some thoughtful outreach, your brand could grab the opportunities your competition is neglecting.

How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

While working on their client's site, Sergey and his team knew optimization alone wouldn't be enough to move the needle. They needed links. With one big, successful content piece, they drove their domain authority up by 7 in 4 months. Here's how.

3 Surprising Lessons From Building 26,000 Links

What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns.

Penguin 4.0: Was It Worth the Wait?

After almost two years of waiting, Google has announced Penguin 4.0, now in real-time. How big was the impact, and what's going on with September?

How to Appear in Google's Answer Boxes

Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.

How to Fix Crawl Errors in Google Search Console

Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.