The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Google Is Grouping Keyword Volumes - What Does This Mean for SEO?
Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
How To Support Data with Real-Life Interviews
We have analytics, so are interviews still important? In today's Whiteboard Friday, Onward's Rebekah Cancino shows us just how important they are, and how you can get the most from them.
Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO
Progressive Web Apps are the next big thing when it comes to delivering a dynamite mobile experience. But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks?
Here’s How to Generate and Insert Rel Canonical with Google Tag Manager
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.
How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes
It's no easy task to keep your ideas fresh and relevant. Tap into your audiences' conversations in a mere 20 minutes with the help of tools like Screaming Frog.
Duplicate Listings and the Case of the Nomadic New Mexican Restaurant
Even the softest, chewiest tortillas and most flavorful carne can't save you when customers are being misdirected to false locations via outdated, inconsistent, and duplicate listings.
A Dozen Digestible Takeaways from 2016's E-Commerce Benchmarks Study
Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore
From where to how to when, there are a number of erroneous claims about link building floating around the SEO world. In today's Whiteboard Friday, Rand sets the record straight on 8 of the more common claims he's noticed lately.
Why Content Marketing's Future Depends on Shorter Content and Less Content
Brands hoping to find lasting, consistent success at content marketing should adopt a "shorter content/less content" mindset.
The Future of the Moz Community
With the recent changes at Moz, there's been a lot of speculation about the future of our community. I'd like to try to set the record straight and provide an honest account of where we're at and where we're headed.