The Moz Blog

What's the Real Relationship Between Organic Rankings & Social Shares? (Hint: They're Related, But Not the Way You Think)

Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.

10 Things I've Learned Recently About Hiring and Applying for SEO Roles

What makes a digital marketing/SEO candidate stand out from the crowd? Bridget Randolph shares 5 attributes to look for in any new analyst or consultant hire, and 5 things to consider as a job seeker if you’re applying for a role.

Why It's a Bad Idea to Only Create Content for Your Specific Target Audience

We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.

Using the Barnacle SEO Method to Prove Local Community Awareness

Barnacle SEO can be huge for increasing local brand awareness, whether you work with SMBs or enterprise businesses with many locations. Get granular with your strategy in this post detailing how you can latch on to those local opportunities.

Here’s How to Create Original Images That Boost Conversions

Is your brand using images strategically, as a tool that moves the needle for traffic, engagement and conversions?

Get Your Seattle Exploration on at MozCon 2016!

Don't miss out on everything MozCon! Make sure to get your ticket today and check out all the sights and more.

Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign

Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.

The Two-Part SEO Ranking Model: Let's Make SEO Simple

It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?

Should You Be Outsourcing SEO Training for Your Team?

Whether you're looking to self-train your SEOs or hire someone else to, there are a ton of considerations involved. Find out which method is best for your own team and make sure you're not wasting time or money in the process.

Case Study: Why it Makes Sense to Optimize Your Site for ‘Near Me’ Searches

Have you updated your website's content to take advantage of ‘near me’ searches? Case Study: Why it Makes Sense to Optimize Your Site for Searches

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations

Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.

Here’s How to Make Wireframing Work for SEO Success

Despite rumors to the contrary, user experience and SEO are joined at the hip, not polar opposites, as many erroneously assume.