The Moz Blog

NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

Moz Pro now supports rich SERP feature tracking for 16 features (available immediately to all customers). Track SERP features over time across your campaign, by keyword, and get insights for where to target your efforts.

Reaching Your Golden Influencers with Content Through LinkedIn Ads

In this post, you'll learn how to get your best work in front of the eyes that are most likely to share, blog about, and mention it by using the power of LinkedIn Ads.

Google's Future is in the Cards

Google's card-based design tests go well beyond aesthetics and represents an evolution in their approach to search. I use many examples to tell the story of what cards mean for search.

Making Sense of Google's Updates in Local Search

As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.

When and How to Listen to Google's Public Statements About SEO

When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.

Moz is Doubling Down on Search

We're focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. To do so, some painful decisions were made: We'll sunset Moz Content and Followerwonk, and say goodbye to many of our fellow Mozzers. Send good vibes.

Google Keyword Unplanner – Clickstream Data to the Rescue

Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.

The State of Local SEO & Where to Focus Now

Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.

Case Study: The Interconnectedness of Local SEO and Exact Match Domains

Is it possible that exact match domains and partial match domains are still given priority by Google?

How to Build a Killer Content → Keyword Map for SEO

You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

We've all got our habits. How can yours work better for you? Learn how your daily rituals can actually support and improve your work goals, specifically content writing.