The Moz Blog

Wake Up, SEOs – the NEW New Google is Here

From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.

301 Redirects for SEO: Google Removes the Penalty

Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings?

Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.

Case Study: How We Created Controversial Content That Earned Hundreds of Links

If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly.

Here’s How to Cut Your MozCon Travel Costs by Half

Tame your travel expenses by booking early and taking advantage of the savings usually offered to early birds.

Ranking #0: SEO for Answers

Featured Snippets have increased 5X since their launch two years ago, and are here to stay. Find out why they represent a real organic search opportunity and how to put them to work for your sites.

The Future of e-Commerce: What if Users Could Skip Your Site?

There are signs that Google may someday allow for transactions directly in the SERPs. What would that mean for ecommerce sites, and how would optimization look?

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?

We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search.

Why Mobile-First Is the Only Design Worth Your Investment

If your brand hasn't adopted a mobile-friendly mindset, it's likely you're falling behind the competition.

Architecting a Unicorn: SEO & IA at Envato (A Podcast by True North)

Today, we're bringing you something just a little different. In this podcast episode, True North explores the rocky relationship between SEO, information architecture, and entrepreneurship for one hugely successful online business.

​How to Create Images That Attract & Convince Your Target Niche

Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

The 15 Most Popular Myths About International SEO, Debunked

If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.