The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Choose a Domain Name
How to choose a domain name: make it brandable, pronounceable, short, intuitive, bias to .com, avoid names that infringe on another company, use broad keywords, and if not available, modify.
Storytelling 301: Site Content as Story
"Storytelling" can be more than just jargon. This post will show you six types of stories you can inject into your site content to develop a compelling, powerful brand story.
Why I'd Recommend Local SEO as a Promising Career for Millennials
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
What We Can Learn From Heat Map Studies to Improve Our Calls-to-Action
Most of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't. A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like... Mouse movement: Where the mouse was moving (my means of mouse-tracki...
The Search Marketer's Guide to ItemRef & ItemID
Structured data has never been more important than it is today. This post will help you implement semantic markup and structured data with greater ease and enable you to create a more robust and complete web of linked data on your website (and beyond).Level Up Your SEO Skills With Our Free Training
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One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel
Analyzing data is tedious and time-consuming. What if there were a better way? In this post, Jeremy Gottlieb outlines one incredibly versatile Excel formula you should be using to make your SEO tasks easier.
Managing the Tensions & Tradeoffs Between UX & SEO
We don't live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes clashing. In today's Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist in harmony.
How Local Content is Helping SMBs Keep Big Brands at Bay
Separate your brand from the competition by delivering knockout personalized content at every point of engagement.
A 9-Part Client Management Manifesto Your Agency Should Steal
Keeping your clients happy isn't a mystery — it's a science. An effective agency requires that the staff put as much energy into retention as it does acquisition.
6 Tips for Positioning Your App to Attain Millions of Downloads
Back in 2013, I was co-founder of a music discovery mobile app that we managed to grow to over 4 million downloads. Many of the things we tried to grow the app were successful, but many were a complete disaster. I wanted to see if I could repeat the success. Could I build a simple app and grow into a successful app? Would the techniques I learned still apply? First, I needed an idea....