The Moz Blog

How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About

A simple change in language and perspective could be what's standing between you and getting the C-suite buy-in that's integral to your success. In today's Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about.

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.

The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

Working with new clients, establishing what strategies will be most impactful to their goals — this is what makes working at an agency awesome, but it can also be challenging work. Emily Smith shares the framework her agency uses for focusing on future goals and actions, not just evaluation of the past.

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.

Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO

Is the fear of unnatural link penalties changing the way you approach SEO?

Long Tail SEO: When & How to Target Low-Volume Keywords

[Long Tail SEO] The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable SEO traffic to your site. Dive into core strategies to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy.

Here’s How We Can All Become SEO Enablers

A number of years ago I sat in on a webinar that covered behaviors of great SEOs - a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space. Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someo...

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

We all know the familiar mantra, but when it comes to digital advertising, it's the *context* of your content that leads the monarchy. Are you capitalizing on different contextual opportunities in your marketing campaigns?

Using Google Tag Manager to Dynamically Generate Schema Code

Implementing Schema used to require a lot of changes to your site's markup, but the JSON-LD format created a great alternative to adding microdata to a page with minimal code. This post details how to make it even easier to dynamically generate Schema.org/JSON-LD tags for your site using Google Tag Manager.

Why Listing Accuracy is Important

Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).

"A Complete Failure": What Tech Businesses Can Learn from a Sports Blog's Scandal

When SB Nation published a controversial story on a sensitive topic, there was a huge public outcry. The subsequent peer review outlined key issues that will sound scarily familiar to many in the tech industry. Ruth Burr Reedy shares the most important takeaways to help fortify your own internal processes against big failures.