The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics
It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.
Are Coworking Offices Eligible for Google My Business Listings?
The question on everyone's mind: Are coworking spaces eligible for GMB listings? Learn the answer to this and other important local SEO considerations when your main place of business is a shared coworking space.
Here’s How to Visually Map a Content Strategy
When it comes to building a content strategy to guide your brand, seeing is believing, so creating a visual roadmap can help mightily.
How to Use BigQuery for Large-Scale SEO (Or Whenever Excel Fails)
Sometimes you have so much data it causes Excel to fail. When that happens, turn to Google BigQuery to help. Dominic Woodman walks you through setting up and using BigQuery for making huge datasets manageable.
What to Do When the Wrong Page Ranks for Your Keyword(s)
Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Do Website Engagement Rates Impact Organic Rankings?
Do website engagement rates like bounce rate, time on site, conversion rates, and dwell time impact organic rankings? Larry Kim examines the data and gives you some promising ways to boost website engagement rates.
Optimizing for Accessibility: Alt Text, Videos, Images & More
Alt Text For Video Accessibility: Have you been following along as we explore SEO + Accessibility? In this post, we shares resources and advice on SEO and Accessibility overlaps when optimizing alt text for images, video, and non-text elements.
Here’s How to Keep 301 Redirects from Ruining Your SEO
While 301 redirects can yield significant value to your SEO efforts, it's important to remain vigilant about how they're used. Logan Ray details four common ways redirects can be negatively affecting your page load time and what you can do about them.
SEO for Bloggers: How to Nail the Optimization Process for Your Posts
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Take the Stage: MozCon 2016 Community Speaker Pitches are Open
It's the moment you've been waiting for: the MozCon 2016 community speaker pitches are open for submissions! Read over the rules and send us your ideas before Sunday June 12th at 5pm PDT.