The Moz Blog

Learn to Love Your Existing Content - 5 Ways to Get More Visibility

If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have. This post walks you through identifying, priming, and promoting existing content to earn links, social shares, and boosted traffic.

Sweating the Details - Rethinking Google Keyword Tool Volume

Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.

10 Simple Tips for Creating Winning Video for Your Brand

It's time you added video to your marketing repertoire, and it's a lot easier than you think.

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?

What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year.)

On-Page SEO in 2016: The 8 Principles for Success

On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.

36 Authoritative Outreach Tips for Digital PR Specialists

Sometimes the qualities of a digital PR specialist don’t seem to differ much from those of a skilled stalker. In this post, Cosette Jarrett offers a comprehensive list of ideas and tools you can use to help suss out contact info and create pitches tailor-made for their recipients.

Everything You Need to Know About Using Yoast SEO for Wordpress

If you have a self-hosted Wordpress site, you'll want to bookmark this guide. Angela Petteys outlines everything you'll need to know about setting up and optimizing the Yoast SEO plugin to get your site search engine-friendly.

​Keyword Research in 2016: Going Beyond Guesswork

Traditional keyword research focuses on discovery, leaving you with a pile of keywords and a lot of guesswork to prioritize them. What if there were a better way? I explore four metrics you can use to evolve your keyword research.

Here’s How to Create a Product Page That Converts

Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.

How Voice Search Will Change Digital Marketing — For the Better

Voice search is poised to create a seismic shift in our industry. Purna Virji is here to answer three huge questions: who's using voice search, how is it different from text queries, and how can you prepare?