The Moz Blog

Overcoming Your Fear of Local Landing Pages

Are you a local SEO feeling unsure of how to handle your client's city landing pages? In today's post, Miriam Ellis offers up a plan of action to address the uncertainty and confusion that commonly surrounds the topic of creating local landing pages.

The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool

Reporting can be a pain. In today's post, Tian Wang explains about an oft-ignored tool that can help ease some of that pain and make your reporting a breeze: the Google Analytics add-on for Google Sheets.

Overcoming Objections on Your Landing Pages

How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates.

Here’s How to Automate Google Analytics Reporting with Google Sheets

When it comes to automating your Google Analytics reporting, Google Sheets is your friend.

Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.

Does Ad Viewability Always Equal Views?

Ad viewability is only becoming more and more important, with Google announcing it would only charge advertisers for viewable impressions. But what exactly does "viewable" mean, and does it translate to actual views? Mediative recently conducted a research study that set out to answer these questions.

How to Find Your Brand's Disruptive Opportunity

Your brand's disruptive opportunity is likely right under your nose, if you're willing to look closely enough.

Four Ads on Top: The Wait Is Over

In the past 2 weeks, Google AdWords top ad blocks with 4 ads jumped from 1% to 36%, and right-column ads have disappeared entirely (moving to the bottom-left position).

Should SEOs Only Care About DIRECT Ranking Signals in Google?

Can a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be ​stronger​? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today's Whiteboard Friday, Rand talks about the importance of broadening your perspective and tactics when it comes to considering both direct and ​indirect​ ranking signals in your SEO.

How to Use Six Google Analytics Reports to Complete a Website Content Audit

I'm a big believer that no good content marketing strategy should begin without a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article, I will show you how a content audit with six important Google Analytics reports can help you make some sma...

Success Metrics in a World Without Twitter Share Counts

Last November, Twitter quietly removed share counts. Here are some ideas of what you can do instead to fill that data void.

How to Increase E-commerce Conversion Rates with Social Proof

If your e-commerce brand has been on the sidelines, refraining from using social proof on your website, you're likely missing out on some easy wins.