The Moz Blog

Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro

As of today, timeframe selection in Moz Pro has no bounds. You can report on rankings data with start and end dates anywhere in the life of your campaign, up to and including the entire campaign’s history. Your full rankings histories have been liberated.

Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

Take some marketing lessons from the world of modern dating, and learn about what Tinder can teach us about sales in this Valentine's Day post. What does the modern singleton’s approach to online dating tell us about their shopping behavior? And what should we be doing about it? The answer can be found in a look at social and technological history and the concept of an individual with a sense of personal identity.

Unconventional AdWords Takeaways to Boost Your PPC Performance

There are many different dos and don’ts of Google AdWords all over the Internet. When writing this article, I felt it was safe to call many of the methods I’m going to share, unconventional.In an attempt to resurrect plummeting numbers, and squeeze the last bit of juice from an already producing campaign, I’ve experimented and tested PPC tactics that most users won’t try, eit...

How to Optimize for Competitors' Branded Keywords

It's probably crossed your mind before. ​Should​ you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor, from determining their worthiness to properly targeting your funnel to using third-party hosted content for maximum amplification.

The 2015 Moz Annual Report: All the Facts and Then Some

It was a huge year for Moz! We worked hard to make our tools the best they can be, continue our TAGFEE legacy, and develop fancy new things for you to use toward the ever-important goal of better marketing. Review 2015 with us, reminisce about all that we went through together, and stand with us as we look to the bright and exciting future!

Moz Pro: The Rear View and the Road Ahead

So much change has been wrought in the past year, we had to write a blog post about it. Innumerable improvements were made to Moz Pro throughout 2015 — we list out the biggies, lay out our future plans, and most of all, thank you (our wonderful community) so much for allowing us to be where we are today.

What Can Twitter Teach You about the Top 6 US Presidential Candidates?

What juicy details can Twitter reveal about the top 2016 US presidential candidates? Follow along with our "wonky" journey as we use in-depth Followerwonk analysis to uncover insights about this wild election year.

We're Thrilled to Announce... Moz Local Insights Released from Beta!

We're jazzed to announce that Moz Local Insights is out of its beta period! Incorporating Google My Business data and Google/Facebook reviews, offering up beautiful new PDF reports — the goodness doesn't stop there, with tons of new features planned for the future. Your local search presence management will never be the same!

A Checklist for Native Advertising: How to Comply with the FTC’s New Rules

With fairly stringent guidelines and potential technical complications, the FTC's updated rules on what constitutes a misleading native advert could be a game-changer. Anyone dealing in native online advertising should pay close attention to make sure they're adhering to the new best practices.

Can SEOs Stop Worrying About Keywords and Just Focus on Topics?

Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.

Here’s How App Store Optimization Can Work for Your Brand

The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app store. However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitor...

The Machine Learning Revolution: How it Works and its Impact on SEO

Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.