The Moz Blog

What You Need to Know about Google’s New Online Product Inventory Update Feed

Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...

The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!

Announcing Moz's New Beginner's Guide to Content Marketing

I'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing.

How to Prioritize SEO Tasks & Invest in High-Value Work Items

One thing we can all agree on: there's a ​lot​ to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we're getting the highest return on them. In this week's Whiteboard Friday, Rand tackles the question that's a constant subtext in every SEO's mind.

Good News: We Launched a New Index Early! Let's Also Talk About 2015's Mozscape Index Woes

Of late, we've faced some big challenges with the Mozscape index. Our Director of Engineering goes into detail about the recent troubles our index has endured, what went wrong, how we fixed it, and why we expect to deliver you better link metrics than ever from now on.

Accidental SEO Tests: When On-Page Optimization Ceases to Matter

When it comes to optimizing your content via on-page SEO, diminishing returns might enter the picture sooner than you think.

​Announcing Search Insights from Moz Local!

It's our pleasure to announce a new feature to our Moz Local product: Search Insights! Dive deep into your business reputation, visibility, and site performance in an easy dashboard to make keeping track of your local search efforts easier than ever before.

Here’s How to Break down Reporting Options in Mobile Analytics

Do you know what your reporting options are when it comes to mobile analytics?

Stop the Local SEO Tunnel Vision & Think Beyond the Basics

Yes, local SEO is hard. Are you making it harder on yourself, though? In this post, you'll explore the perils of local SEO tunnel vision and how to remain on top with fresh ideas and a new to-do list.

How to Create and Run an Effective Scholarship Outreach Campaign

An effective scholarship outreach campaign begins with identifying the ideal audience, for your scholarship and for the links.

Recovering the Data Google Has Hidden Away

It's no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data (and surely more), there's a lot that we could benefit from — if they'd only share it! Since that's not likely to happen anytime soon, Rand takes us through various ways to access that all-important data in this week's Whiteboard Friday.

The Roadmap for Creating Share-Worthy Content with Massive Distribution

When emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success.