The Moz Blog

Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps

When it comes to getting a manual penalty revoked, the process is as much art as it is science. Anna Korolekh of PSD2HTML shares their journey in removing a massive penalty, dealing with the Google Webspam Team, identifying what worked and what didn't, and offers some key takeaways from the process.

10 Tips for Optimizing Your Images for SEO

While making certain to optimize your content for search, don't forget about optimizing your images as well.

10 Things I've Learned While Learning Facebook Ads

Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.

Getting on the Map: The Intro to Local SEO for SABs

Local SEO is tricky when you don't have a dedicated brick-and-mortar storefront. If you've been left wondering how to maximize your presence on Google and in your target markets as an SEO or a service-area business owner, this introductory guide by Joy Hawkins will set you on the right path.

My Story: How Facebook Advertising Performed vs. Google AdWords

While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.

How to Write for the Web—a New Approach for Increased Engagement

16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads

If someone is browsing the web and sees an ad, can it influence a purchase decision? Are searchers more responsive to display ads at different stages in the buying cycle? What actions do people take after seeing an ad that captures their interest? Mediative recently conducted and released a research study that looks at how display ads can drive purchase behaviour, ultimately wanting to know how indicative of purchase behaviour a click on an ad was, and if clicks on display ads even matter anymore when it comes to driving purchase behaviour and measuring campaign success.

Why All SEOs Should Unblock JavaScript & CSS... And Why Google Cares

If you want to rank as well as you possibly can, unblocking JavaScript and CSS is one of the easiest SEO changes you can make—especially for those with a significant amount of mobile traffic. Jennifer Slegg shares the warning letter many SEOs and webmasters received from Google about this, and goes over the hows and whys of unblocking JS and CSS files on your site.

How to Build a Real-Time Listening Post for a Time-Sensitive Vertical

Using social listening to spy on the competition is an underrated tactic for marketers looking to gain the upper hand in competitive verticals.

How to Get Your App Content Indexed by Google

While the idea of app indexation isn’t new, it's an area of rapid innovation—and the process for getting your apps indexed by Google has recently been simplified. Bridget Randolph provides a brief overview of that process and gives us an update to the app indexation info already available.

Link Building Outreach in a Skeptical World

Outreach. It's the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale, and it's easy to fall into a rut. What can you do to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up methods of bartering value to earn genuine links, catching your target's attention, and actionable advice on what to include in your outreach correspondence.

Will Google Bring Back Google Authorship?

Recently, Google spokesperson Gary Illyes said that site owners should keep rel=author on their content pages, as it's always possible Google could start using it again. Does that mean that Google might bring back its Authorship program in search? Mark Traphagen provides in-depth analysis and a little educated speculation.