The Moz Blog

How to Integrate Traditional & Digital Marketing

It's imperative to build a brand among people over the long term rather than chase an algorithm and try to get high rankings in the short term. Many of the marketing strategies developed in the early 20th century are still applicable today. Samuel Scott delves into the reasons we should be applying traditional marketing tactics from the past today, and how we can achieve that.

I Want to Speak at Your Conference, Now What?

Ever wondered what it's like to be on stage, under those bright lights, sharing your knowledge? Not sure what it takes to be successful? Landing and preparing for a speaking gig is hard. Here are some tips about how to set goals, be professional, get bookings, and more.

Preparing Your Killer Content Marketing Pitch

The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.

Craft Winning CTAs with Four Simple Tips

Even if you're a novice at crafting CTAs, you have the ability to create messages that attain clicks.

Why Google Rewards Re-Publishing

In this week's Whiteboard Friday, Rand dives into the topic of republishing and why Google rewards it so much. As an underutilized tactic in SEO and in content creation, republishing should have a place in your strategy; take the time to identify your goals and discover the process that's best for your site.

Have We Been Wrong About Panda All Along?

Everyone knows that thin and duplicate content are huge Panda factors. But are they really? In this article, Marie Haynes explores the possibility that Panda is about so much more than thin and duplicate content, and that salvation lies in overhauling your site to be truly excellent.

Why You Should Use Adjusted Bounce Rate and How to Set It Up

Put simply, bounce rate doesn't do what a lot of people think it does: It does not tell you whether people are reading and engaging with your content in any meaningful way. This post shows you a way to change that.

The Anatomy of a Link - What Makes a Good (and Bad) Link?

Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.

Beyond Responsive: Design and Development Trends for Adaptable Marketers

"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.

Remarketing to People That Have Already Visited Your Website

This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization

Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.

Why I Stopped Selling SEO Services and You Should, Too

It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.