The Moz Blog

10 SEO Myths that Friggin' Tick Me Off

Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.

A 3-Step Process to Measuring Social Media ROI

Measuring the ROI of social media is a worthwhile endeavor any business can benefit from.

Grow Your Own SEOs: Professional Development for Digital Marketers

Hiring SEOs is hard, but training them and helping them develop as professionals is even harder. A solid professional development plan increases employee retention and happiness, and makes it easier to have conversations about raises and promotion. Here's the model we've developed to help digital marketers of all stripes grow in their roles.

What Deep Learning and Machine Learning Mean For the Future of SEO

In today's Whiteboard Friday, Rand explores a future marked by machine learning, where Google's ranking algorithm updates itself based on potentially countless inputs.

Case Study: How An OpenCart Store Used Caching To Improve Page Load Speed

Page load speed is an important factor in optimizing website performance. These tips will have your ecommerce pages loading faster in no time.

Announcing the 2015 Online Marketing Industry Survey

We're very excited to announce the 2015 Online Marketing Industry Survey is ready. By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed.

How Google Pulls Structured Snippets from Websites' Tables

There are many pages on the Web that are filled with data in the form of tables, and Google is including some of that tablular data in search results in places that may surprise you. Here's how it works, and how you can take advantage.

Local Centroids are Now Individual Users: How Can We Optimize for Their Searches?

The concept of the centroid has evolved quite a bit from its early days and now centers around individual users. In this post, local SEO expert Miriam Ellis shows you how you can best target those users-as-centroids.

Recovering from Google Algorithmic Penalties: A Small Business Tells Its Story

Getting dinged by Google penalties doesn't have to be an entirely painful process, provided business owners accept the occurrences as opportunities for meaningful change.

My Favorite 5 Analytics Dashboards

In today's Whiteboard Friday, Ed Reese, the founder of Sixth Man Marketing, shares his five favorite approaches to organizing informative analytics dashboards.

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.

The Marketing Department of the Future

The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.