The Moz Blog

15 SEO Best Practices for Structuring URLs

URL BEST PRACTICES - It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.

Building Online Marketing Strategies for Small Businesses

With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.

Driving Traffic from Facebook

Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)

Danger Zones: 4 Things You Need to Know when Testing Emails

There are some common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). This post offers a roadmap through those zones, and also announces the winner of our recent email subject line competition!

How To Use Vanity URLs and Avoid SEO Self-Cannibalization

Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.

Hiring for SEO: How to Find and Hire Someone with Little or No Experience

SEOs are in high demand, but that doesn't mean you can't find a newbie and train them up. Find out what you should be looking for when hiring an inexperienced SEO for your team.

Everything You Need to Know About Mobile App Search

Mobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.

Wait, Paid Media Investments Can Yield SEO Value?!

Investing in advertising can lead to substantial return through organic channels. In today's Whiteboard Friday, Rand walks us through how that works.

How to Defeat Duplicate Content - Next Level

Learn how to use Moz tools to identify and resolve duplicate content issues in this third installment of Next Level series.

Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

This is a post about how anyone can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you're writing for a client or your boss. Get ready to sound smarter.

Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"

When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an overview of the former. Pro Tip: These tips are applicable to all kinds of outreach, not just to journalists!