The Moz Blog

Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO

Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.

Enhanced Reporting Now Available in Moz Local

Learn about the latest feature release from Moz Local including how it can help you track the accuracy of your listings over time and what's coming next.

Maximize ROI via Content Distribution Networks

Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.

How to Prevent Hackers from Using Bad Bots To Exploit Your Website

Bandit bots are always circling, looking for an opportunity to attack your site. Make certain you aren't an easy victim.

You Don't Need to Be a Brand Publisher to Win at Content Marketing

Is being a brand publisher the right choice for your business? If not, there's a better way to do content marketing, and it's one many brands are finding success with. Is yours next?

Google's Sitelinks Search Box: What You Need to Know

Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...

How to Approach Owned and Earned Media

The core of a sound content marketing strategy is the wise use of both owned and paid media. Samuel Scott explains in this post.

A Universal SEO Strategy Audit in 5 Steps

Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.

Leveraging Panda to Get Out of Product Feed Jail

This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.

Learn From Dana Lookadoo, Support Her Medical Fund

Please help long-time community member and mentor, Dana Lookadoo, by supporting her medical fund to pay for caregiver costs. She's given so much to all of us over the years, now it's our turn to return the favor.

How to do Keyword Research in 90 Minutes

Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).

For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.