The Moz Blog

How to Use Facebook for Targeted Content Promotion

With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.

Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear

Everyone knows what happens when a page earns new links from high-quality sites: Rankings improve. What happens when those links disappear, though? In today's Whiteboard Friday, Rand explains that the answer isn't what we might think.

Is that Mind-Blowing Title Blowing Your Credibility? You Decide

What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. But what if I then told you not one single person out of all the millions who will click on that headline will convert? And that you might lose all your credibility in the process.

We Removed a Major Website from Google Search, for Science!

What happens when you accidentally de-index your site from Google, on purpose? We decided to find out for ourselves by removing Followerwonk from search results. Here's what we learned.

A More Robust Process for Dealing with Link Removal Requests

Should you always act on a link removal request, and what action should you actually take?

Syndicating Content

Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.

I See Content Everywhere

One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.

Retaining SEO Value in Syndicated Content and Partnerships

Syndication and partnerships are tempting options as we scale our content efforts, but it's far too easy to harm your hard-earned SEO. Here are the steps you should take to minimize any adverse effects.

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.

CRO Statistics: How to Avoid Reporting Bad Data

Without a basic understanding of statistics, you can often present misleading results to your clients or superiors. In this post I want to cover the main aspects of planning, monitoring and interpreting CRO results so that when you do roll out new versions of pages, the results are much closer to what you would expect. I’ve also got a free tool to give away at the end, which does most of this for you.

Get Your Clients to Sing Your Praises

When you start singing, do your clients back you up? Or do they warn the potential client to make like Carol Brown and take a bus out of town?

Real-World Panda Optimization

From the originality of your content to top-heavy posts, there's a lot that the Panda algorithm is looking for. In today's Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear.