The Moz Blog

The Month Google Shook the SERPs

In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) removing many video snippets, and (4) the "Pigeon" update.

Using Modern SEO to Build Brand Authority

SEOs have a leg up in the branding game, as SEO and branding are far more intertwined than most people realize. This post shows you how to align those efforts to compound your return.

Unraveling Panda Patterns

I'm going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google's Navneet Panda addressed when faced with what looked like an incomplete patent created to identify high quality sites.

Here's Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA

There is a lot of benefit to marketers having a strong understanding of how businesses function. This post is designed to give you the building blocks needed to grow your capabilities in this area. Think of it as a cross between a recommended reading list and a home study guide.

How Do I Successfully Run SEO Tests On My Website?

In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!

How PornHub Is Bringing its A-Game (SFW)

Despite dealing with a sensitive subject, PornHub is doing a great job marketing itself. This (safe-for-work) post takes a closer look at what they are doing.

Dear Google, Links from YouMoz Don't Violate Your Quality Guidelines

Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. One example was from moz.com.

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.

How to Prove ROI Potential of Content Campaigns

Sometimes the content creation process feels a bit like a gamble. A lot of effort may or may not result in a lot of traffic. In today's Whiteboard Friday, Mike King shows us the tools and techniques we can use to prove the ROI of our content before we even start making it.

Demystifying Data Visualization for Marketers

Visualizing marketing data can be arduous, especially data from Google Analytics. This post provides a clear blueprint for what charts are best suited for your marketing exports.

The New Link Building Survey 2014 - Results

How has the marketing industry changed its views of link building since last year? James Agate of Skyrocket SEO is back with the results of a brand new survey.

Get Ahead of Google with Insight into Semiotics

Ever feel like you've optimized the life right out of your site? Learn how semiotics can help you engage with your customers on a human level.