The Moz Blog

What Scares Google?

As SEOs, we spend too much time living in fear of Google. Like any company, Google has weaknesses, and it's important for us to have perspective about their future (and how it impacts our own future). Here are six things that I think Google fears.

Case Study: White-Hat Link Building in the Gambling Industry

White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of content marketing, specifically guest posting (for want of a better term) for a gambling affiliate website.

Responsive Design is Hot Right Now, But for M-Commerce Too?

One look at Google Trends and you can quickly see that responsive design is super-hot right now. It has actually become an effective solution for many websites to serve a mobile friendly experience to their users. It was even recommended by Google this summer as the optimal way to serve a website to mobile users. But what about responsive design for mobile ecommerce? When we talk about taking all of the product pages and payment checkout processes of an online shop and displaying them in a sales-maximizing mobile shopping experience, is responsive design the best solution? And if so, how can you implement responsive design in the best possible way for your online shop?

Quick Guide to Scaling Your Authorship Testing with Screaming Frog

A quick tutorial on using Screaming Frog and Google's Structured Data Testing Tool to check your entire website for Google Authorship and Publisher markup.

Link Reclamation

Chances are good that your brand is mentioned on the web far more often than you realize, simply because the author who mentioned you didn't put in a proper link to your site. In today's Whiteboard Friday, Ross Hudgens walks us through several tools and tactics you can use to reclaim those links.

How to Live Blog for Links and Notoriety

Live blogging is equal parts exhilarating, nerve wracking and pressure filled. You need to think fast and use both sides of your brain as you soak in and spit out information at the same time. I imagine that a live blogger probably looks very similar to cookie monster to other conference goers as you pound away furiously at your computer and snap countless photos of the speaker.

Hummingbird Unleashed

There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)? This post consolidates the information we have available to answer all of these questions and more.

The Power Of Email Remarketing

Remarketing is a technique that is used to follow up a website visitor who engages with your website but leaves before taking action, such as completing an order. Remarketing (or retargeting) can be in the form of display advertising or in this case, email.

Take the 2013 Moz Industry Survey: Share Your Voice!

We're very excited to announce that this year's Industry Survey is ready for you to take. The results of this survey will be used to paint a picture of our industry, including its professionals, tactics, and its future. Make sure your voice (and those of your colleagues) are included in the results, and don't forget to enter your name in our drawing for some fantastic prizes!

Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox

Imagine a product similar to Google Alerts, only much better. It's built specifically for marketers. This product not only finds mentions of your keywords and brand, but also reports new links to any website or URL you choose. It comes equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority.

A [Poorly] Illustrated Guide to Google's Algorithm

My ill-advised attempt to illustrate the Google algorithm and all its major parts. Inspired by a bad joke on Twitter that led to some very useful discussions.

It's Penguin-Hunting Season: How to Be the Predator and Not the Prey

Penguin has your site in its crosshairs; let's put Penguin in ours. The Open Penguin Data project has revealed the inner workings of Penguin vulnerability, and here is your look at its findings.