The Moz Blog

How to Avoid SEO & Digital Marketing Scams

As a business owner or a potential patron of search marketing services you may have found yourself victim of fast-talking sales pitches or emails on ways to "increase your rankings" on Google. Here is a small list of things to look out for before you sign ANY contract with any Digital Marketing or SEO firm.

How Google is Changing Long-Tail Search with Efforts Like Hummingbird

Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today's Whiteboard Friday, Rand offers examples of long-tail queries and how Google is approaching them with its latest update.

Take Your Brand to a New level with Linkedin Ads

Ok, it’s obvious that no one would take up LinkedIn ads unless there’s an advantage for using it. So how does a LinkedIn ad get a leg up over other paid ad platforms?

A Guide to Spanish Content Marketing

Many marketers are now thinking about how they can approach international audiences. This post details how to create the right content and reach out effectively to a Spanish-speaking audience in a way that can be applied to just about any other language.

Secondary Data: The Information Your AdWords Account is Missing

The use of Secondary Data in an AdWords campaign can lead to a significant improvement in outcomes for the client. The PPC manager can use this data to make informed decisions about where to take an AdWords campaign.

A Field Guide to Moz Analytics

Announcing Moz Analytics, the platform that enables marketers to track all their marketing data in one place.

Ultimate Guide to Google Penalty Removal

A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we've learned so much about Google's webmaster guidelines and we've helped lots of companies get their businesses back on track and remove manual penalties associated with their websites.

8 Conversion Lessons from the Masters of Ecommerce

In Ecommerce, you’re either converting, or you’re losing – there’s really no middle ground. Every missed opportunity not only costs you a sale, it could cost you a lifetime customer. The stakes are high. Luckily, there’s no shortage of case studies, examples and advice out there from website who have found ways to keep customers coming back. We’re going to look...

But Wait, There's More! What Can Online Marketers Learn from Infomercials?

I started to see that certain aspects of infomercial strategy have a lot in common with successful online marketing. And that, in amongst all that cheese and "But Wait, There's More!" there are solid marketing lessons to learn. Here are eight lessons online marketers can learn from infomercials:

5 Dos and Don'ts of International SEO

Building an international web presence is about more than translating content into another language. In today's Whiteboard Friday, Aleyda Solis talks about five important things to keep in mind when taking your web presence across borders.

Mega-SERP: A Visual Guide to Google

Have you ever wondered what a Google result would look like if they put all of the SERP features on one page? Wonder no more. I present to you Mega-SERP, sponsored by my obsession with tacos.

Want a Viral Hit? Here Is an Inside Look at Our Ideation Process

Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn't have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success.