The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Instead of Keywords, Nearly Everything is (Not Provided)?
Here at Moz, our organic traffic has already been at over 50% (not provided) for over a year, and our (not provided) numbers have been hovering around 80% for a while now, so I’ve had some time to mull this over: In a post-keyword world, what is SEO?
Content Marketing: 97 Tips For Better Ideas, Strategies & Results
Below is virtually every useful tid bit I’ve learned about content marketing and producing shareable content. To make things digestible, I’ve categorised the tips into five categories: ideation, strategy, execution, distribution, and measurement.
Mobile Strategy for Small Businesses
For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget). This is a tactics- and resource-heavy post, designed to provide tools to begin working right away on the process of building a mobile-friendly web presence.
Lessons Learned While Crawling the Web
One of the most helpful approaches to learning about and understanding a client's website I've found involves actually crawling a site, and learning about the structures of its URLs and how they are connected to each other. I was recently invited to try a beta test for a cloud-based crawler that can handle extremely large websites. I accepted the offer because it appeared that the tool might be useful in campaigns where the crawling tools I'm presently using might not be as effective.
Taking Advantage of Google's Bias Toward Hyper-Fresh Content
A recent trend shows Google giving increasing preference to the freshest content in the SERPs. In today's Whiteboard Friday, Rand explains how to take advantage of that preference in ways that don't risk penalties.Level Up Your SEO Skills With Our Free Training
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Operation Clean Air: Clearing Up Misconceptions of Yelp's Review Filter
Rumors and theories about Yelp's review filter have led many people astray, thinking that filtered reviews are always fraudulent or otherwise useless. Moz's director of local search strategy debunks those theories with a summary of what's actually happening.
Guide to Using Unlinked Brand Mentions for Link Acquisition
Many tout link building as one of the hardest parts of the SEO process. Sure, with spammed to death tactics not being valued any longer (thanks to Panda and Penguin) and seemingly low hanging fruit obliterated I could see some thinking link building is hardest. But after years of manual link building, strategy and analysis as well as training link builders, I’ve come to the conclusion that many of us can build good links when we try hard enough. It requires diligence, outside-the-box thinking, effort and some marketing chops. Oh and the finely honed ability to find just about anything on the internet.
What I Learned from Scraping SEOmoz's Active User Base
One day I decided to scrape all the publicly available profile data from SEOmoz's active user base and provide a little bit of ultra transparency. Check out what I found!
5 Reasons Why I'm Loving the New Google Keyword Planner
If you're disappointed because the Google Keyword Tool was removed from your arsenals of keyword research tools, don't worry, because the new keyword planner has some features that I know you will love.
The Future of Search: 2013 Search Engine Ranking Factors Released
Every 2 years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013 we’ve supplemented the survey with real-world correlation data from scientifically examining of over 17,000 keyword search results. We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data.