The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Weighting the Clusters of Ranking Factors in Google's Algorithm
We asked 128 SEO experts about their thoughts on the relative importance of several clusters of ranking factors. In today's Whiteboard Friday, Rand shows you what you need to know about the results.
Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools
Which rank-tracking method is the most accurate? I set out to answer that question by comparing rankings for 500 keywords across four methods: (1) Personalized, (2) Incognito, (3) Crawler, and (4) Google Webmaster Tools.
Why Local Businesses Don't Need Big Budgets for Their Content Marketing
Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often.
17 Tactics for More Twitter Followers
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.
SEO in the Personalization Age
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers. It's time to break down the silos and see the bigger picture.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Planning for Success: Three Essential Consulting Project Plans
From spending time answering a client's questions to accepting additional out-of-scope tasks, consultants are presented with a great many opportunities to derail their projects. By creating plans for the pitching, strategy, and execution stages, you can mitigate the risk and stay on track.
The Future of User Behavior
Implicit information like your location and the device you're using are playing an increasing role in search results. In today's Whiteboard Friday, Will Critchlow explains where these queries are headed, and offers some insight into our woes with "(not provided)."
5 Lessons Learned from 100,000 Usability Studies
As helpful as analytics can be, they simply can't give as complete a picture as usability studies. This post walks through five of the most important lessons we've learned after performing hundreds of thousands of those studies.
How to Improve Your Business ROI with Social Media Listening: Don't Just Listen.....Engage!
Social (media) listening is emerging as one of the most powerful tools in the social media block. Also, known as social media monitoring, this platform is now effectively used in business circles to monitor, analyze and then engage in customer interactions in social media networks. Studies have repeatedly shown that listening tools if used strategically can prove to be a useful resource for accessing social media information through organizations.
From Keywords to Contexts: the New Query Model
Gone are the days when a search query simply involved a string of words. Today's queries include all sorts of implicit data — location, device, etc. — that add to the search engines' understanding of what searchers really wanted to find. That fact has some very real implications for the way we think about keywords.