The Moz Blog

Solving the Pogo-Stick Problem

When people click through to our sites from a SERP and aren't satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn't worth it. In today's Whiteboard Friday, Rand shows us how to keep those searchers satisfied.

40+ Tools to Advance Your International SEO Process

When expanding your web presence to include international audiences, you're faced with a new set of challenges. In this post, MozCon 2013 speaker Aleyda Solis offers 40+ tools to help your marketing reach farther than it ever has before.

The 3-Tier Keyword Conversion Model

The foundation for a great website is keyword research. By identifying keywords that people use in search engines that relate to your products or services will make or break your organic revenue. Since the focus shifted to quality content and high quality links, getting your keywords to rank high in search engines has become more and more difficult. But, when it comes to keywords everyone loves a number one ranking, right?

The Day the Knowledge Graph Exploded (+50.4%)

On July 19th, there was a major Google update that almost all of us missed. Overnight, the number of queries with Knowledge Graph entries jumped 50% to just over a quarter (26.7%) of the searches we track.

Amazing Correlation Between Google +1s and Higher Search Rankings

This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.

Online Marketing Tips for Nonprofits

Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time and effort).

301 Redirects - Migrating a New Site From Development To Live

I started doing some research on the internet, both on the Google Webmaster website along with on Moz to see if anybody had written a good guide on migrating large sites from a dev to live environment. I couldn’t find anything that made it sound simple, so I’ve put together the following tutorial which I believe is fairly straight forward and should hopefully help people in the future.

A New Analysis of Google SERPs Across Search Volume and Site Type

One of the most common questions about this year's Search Engine Ranking Factors study is whether there are any differences in search results across queries with different search volumes and topic categories. This post dives into the data to find the answer.

What is an Unnatural Link? An in-depth Look at the Google Quality Guidelines

Do you know how to recognize an unnatural link? Sometimes unnatural links are easy to spot. But, other times they are not. In this article we will take an in depth look at the link schemes section of the Google Quality Guidelines and discuss what this document says in regards to unnatural links. Along the way I will share some of my experiences in dealing with websites who have been given unnatural links penalties.

The Fundamentals of Building and Managing Your Community

There's a lot of work that comes with building and managing a community. Check out these fundamental steps, and set yourself up for success.

Inside In-depth Articles: Dissecting Google's Latest Feature

Google has officially launched their latest feature, in-depth articles. We pulled some preliminary data on how widespread in-depth articles are since launch, what kind of queries they appear on, and which sites are getting the most out of them.

How to Carve Out Marketing Strategies by Mining Your Competitors' Backlinks

You can do your own Watergate-style investigation, learning the secrets of your competitors' marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all that data, and this post will show you how.