The Moz Blog

How to Get Your Guest Post Request Thrown in The Trash Instantly

As someone who is on both sides of guest posting, requester and requestee, I’ve seen my fair share of great guest post requests and I’ve seen some truly awful ones. The truly appalling requests get thrown out right away. Identifying these types of posts is pretty easy, so easy that I can scan through an email and usually label it trash within a few seconds. Here are six things to avoid when sending out guest posts requests if you don't want your request landing in the trash:

Custom Segments to Increase Sales

Implementing Google Analytics is fairly simple, but most people don't take full advantage of what it offers. With custom segments, marketers can divide their audiences into smaller sets of data, learning how best to earn the business of each group.

SEO's Dilemma - Link Building vs. Content Marketing

Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.

101 Google Answer Boxes: A Journey into the Knowledge Graph

Google's Knowledge Graph has exploded over the past year, and it's driving more and more direct answers in organic results. I explore 101 answers boxes, and demonstrate how these are intimately connected to the Knowledge Graph.

Announcing the 2013 Local Search Ranking Factors Results

The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results.

A One-Stop SEO Bookmarklet That Includes Social Metadata

Inspired by Troy’s work, I created my own version of an SEO bookmarklet. The bookmarklet is broken down in three sections: Overall SEO, Open Graph Metadata for Facebook and Twitter Metadata for Twitter Cards.

Giving a Voice to Your Brand

Brand storytelling offers us a way to connect with our audiences in truly memorable ways by appealing to their emotions. People have been telling stories for as long as they've been around, and with a few examples, we see how ancient wisdom can be applied to modern tactics.

A Visual Guide to Keyword Targeting and On-Page SEO

As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.

The New AdWords Keyword Planner & Your Keyword Research Process

If you didn't already know (brace yourself!), the tried and true AdWords Keyword Tool is quietly being retired in favor of a shiny new tool, the "Keyword Planner." While most people seem to be distracted by the new features that the Keyword Planner is offering (and a few of them are great), no one seems to care about the INCREDIBLY HUGE HOLE that will be left after the old Keyword Tool is gone:

5 Ways to Prove to the Client that the Traffic Will Come

White-hat tactics are more important than ever, but any good SEO knows they take time. Here are five techniques to convince impatient clients that your hard work will eventually pay off.

Having a CAPTCHA is Killing Your Conversion Rate

CAPTCHAs are billed as easy for humans and hard for robots, but the reality is that they detract from the user experience and turn away conversions. It's time we gave them up.

Subject Matter Experts and Their Role in Digital Marketing Strategy

Thought leadership and expertise is key to any digital marketing strategy's success. In today's post, learn the role and importance of subject matter experts in your organization, and give consumers of your content a chance to learn from the best.