The Moz Blog

Which Type of Link Anchor Text is the Most Effective? [An Experiment]

Cyrus Shepard's Beyond Exact Match Anchor Text Whiteboard Friday back at the start of September inspired me to run an experiment. Cyrus pointed out, that there has been some evidence to suggest that the exact match anchor text link may not be the holy-grail it ...

12 Creative Design Elements Inspiring the Next Generation of UX

It's been a long time since I've written about design here at Moz, but I spent my morning in a great meeting with our designer, Derric, and was inspired by a lot of his ideas and what we reviewed to revisit some of the emerging trends and outlier creatives that are opening our eyes to what's possible. Below, you'll find some truly exceptional, unique elements of creative layout and artistry, as...

What is a Reverse Proxy and How Can it Help My SEO?

Subdomains have often been the bane of many SEO-conscious organizations, but an easy solution might be right under your nose. By using subfolders in place of subdomains, you can unite your content under one domain. While this may seem difficult to do when two sites exist on two different servers, a reverse proxy can make the technical implementation quite simple.

10 Reasons (in Pics) Why Distilled's SearchLove 2011 NYC is a Must Attend

For the last few years, our partners at Distilled have run some incredible conferences in London, New Orleans and Boston. This year, for the first time, they're coming to New York City and it's going to be an incredible experience.Rather than pour over details of the event, I'll let some photos, images and screenshots do...

Eye-Tracking Google SERPs - 5 Tales of Pizza

The old 10-result SERP isn't what it used to be. We put some of the lastest SERPs to the test with start-of-the-art eye-tracking data, including expanded sitelinks.

Improving Page Speed with Amazon Web Services - A Beginner's Guide

After the fantastic tips in edbaxter's post on Optimizing Page Speed, I decided it was time for a beginner's guide on one of the most effective methods to increase speed that was only mentioned in that post: a Content Delivery Network (CDN). The purpose of a CDN is to put your website's static or unchanging files on very fast servers all over the world, so that requests to view the content by visitors to your site have the shorter possible trip to get your data. An example of these static files are images, css, and javascript files.

New SEO Reports in Google Analytics Now Here

This week we noticed a new feature in our Google Analytics account – a set of reports called “Search Engine Optimization.” Google announced that these reports are out of beta and now available to...

SEO for the iPad

When the iPad first came out, like many people, I didn't really get it. My initial thoughts were something along the lines of "Steve... what the hell?! You've produced a giant iPod and are somehow trying to claim its some sort of brilliant new product." I resolved never to buy one, considering it simply a folly for overly wealthy businessmen or an iPod designed for the visually impaired.

Title Tags - Is 70 Characters the Best Practice?

It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That's pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70...

Charity Affiliations and Link Building: How to Get Links While Helping Non-Profit Organizations

Since March 2011 I'm a supporter of Save the Children with a sponsorship (the child I support is called Christopher and lives in Malawi). Before you read this article, I invite you to consider making a donation to a non-profit organization and help some people less lucky than ourselves.

Using Social Media to Get Ahead of Search Demand

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly about even thinking about bringing something to the Keyword Research table. Now with that said, have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.

Accidental Noindexation Recovery Strategy and Results

On Monday 8/1, I was searching Google for 'mets tickets' and saw that we had slipped from page 1. Worse, we weren't even on page 2. I tried a few more queries that I knew we should be on page 1 for and still nothing. My heart was beating. Had we been Panda'd? It didn't make sense, but I was panicked. Then it hit me. I opened up our New York Mets page, but, just like Mike Mcd, I knew before I even clicked view source...content="noindex" on all of our product pages.