The Moz Blog

Conquer Link Directory Best Practices for SEO

Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and....

Three Pitfalls That Every SMB Should Avoid on Facebook

There are no doubts that Facebook has been successful in building synergies between what they provided online and what users wanted to do in real life. It has created such an ecosystem that now Businesses, large and small, are actively working out strategies to reach out and engage with users.

7 Google Analytics Advanced Segments I Love (and you should too)

I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for yo...

Crawl Outage - An Update and What We're Doing

Due to a major PRO web crawler service outage that occurred on Friday evening, crawler-related PRO features (link analysis and crawl diagnostics) are currently disabled. However, rankings, on-page optimization, and all tools except Crawl Test are functional.

Internationalized Domains and SEO

When it comes to international SEO (especially within EU) there are many questions and myths. One of the myths I have heard most often is that you shouldn't use Special characters in domain names or URLs, since the search engines can't understand them. This is however of cause a false statement.

An SEO Checklist for New Sites

Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com). The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible ad...

Correlation vs. Causation (A Mathographic)

Tired of infographics? How about a Mathographic? We dive deep into correlation analysis here on SEOmoz, so I thought it might be a good time to review the basics.

Conducting Effective and Regular One-on-Ones

Here's another post that drifts away from the usual SEOmoz blog posts, and instead offers a rich perspective into our culture and management. Read on to find out how Kate Matsudaira effectively and regularly conducts one-on-one's, and how her approach to these team meetings can improve attitude and productivity at work, all-the-while maintaining positive work relationships between manager and employee.

Link Building with OSE & a Host of Other Tools

In late August, I gave a free webinar called Link Building with Open Site Explorer. As is usual, I couldn't limit myself to just a bunch of Moz tools (always feel a bit too self-promotional when I do that), so I ended up covering more than a few others as well. I also ran through a link ...

99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)

In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many m...

Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity

What I'm going to share today is a tool I've built that automates a process to evaluate a domains link profile looked and whether it stands out against other domains in its niche. I'm going to show you the real data I saw for a client who I knew had bought links and how you can use the same tool to identify domains that have maybe bought links or other anomalous link profiles. It all works via Google Docs and the Linkscape API and only takes a couple of minutes to run the full report.

Linkscape's September Update + Feedback

Last week, we launched a new Linkscape update with data crawled and indexed in August. Several folks noticed some significant changes in this index, particularly in link counts and some PA/DA metrics. I wanted to take some time in this post to talk about Linkscape's data, our process, some of the challenges we're facing and what you can expect to see with the index over the next several months....