The Moz Blog

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Domenica D'Ottavio of Fractl shows how businesses across seven niches can set realistic expectations for their link-building content, based on insights from over 600 projects Fractl has produced and promoted in the last five years.

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Instead of signaling via SEO, CTR, USPs, and GMB, let’s relax with clients by relating successful local search marketing practices to experiences people at any level of technical proficiency already understand.

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

As a result of Google’s dedication to combating misinformation and fake news, we could reasonably expect searchers to agree that Google has improved in its ability to surface credible and trusted content. But does the average searcher actually feel that way? Path Interactive conducted a survey to find out how users feel about the information they encounter in Google’s organic results.

The Rules of Link Building - Best of Whiteboard Friday

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our favorite classic Whiteboard Fridays.

How Low Can #1 Go? (2020 Edition)

If it seems like the #1 organic result keeps getting pushed down farther and farther, that's because it is. We explore the Y-position of 10,000 SERPs to see how things have changed since our 2013 study.

Are H1 Tags Necessary for Ranking? [SEO Experiment]

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.

Spot Zero is Gone — Here's What We Know After 30 Days

A month out from Google eliminating position zero, what's changed? PJ Howland of 97th Floor investigates the data and shares key takeaways, from vastly different CTR to the impact of PAAs and beyond.

Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals!

How to Get Your Web Developer on Board with SEO [Bonus PDF]

Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free!

The Power of "Is": A Featured Snippet Case Study

Through a year and a half of researching, testing, measuring, and experimentation, one site was able to identify a featured snippet trigger that worked over and over again to capture snippets for head terms.

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.

Position Zero Is Dead; Long Live Position Zero

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.