The Moz Blog

Pay Attention to These SEO Trends in 2020 and Beyond

We've already seen a sea change in how we think and execute on SEO in the past few years, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the coming year in this article.

Google's January 2020 Core Update: Has the Dust Settled?

The January 2020 Core Update peaked from about January 13-15 and seems to have finally settled. We dig into the numbers, including winners and losers.

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

When a site gets over a million organic visits per month, you'd think it would rank for a few featured snippets. One SEO shares the results of his investigation into why a highly trafficked site with ample organic rankings didn't bear featured snippet fruit.

Measure Form Usage with Event Tracking

When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

What's involved in scaling your content marketing efforts to 100,000 words a month (the length of a 400-page book!) — and what's the payoff? One software company shares actionable takeaways from their journey.

The True Value of Top Publisher Links

Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.

Mining Reddit for Content Ideas in 5 Steps

For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered.

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

The newest e-commerce KPI study report is here for 2020. Check out what the top 4 correlations were with conversions and head to the full study for more.

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Re-optimizing content can be a powerful tool for increasing traffic, but it’s easy to do wrong. Learn how to re-optimize the right way in this step-by-step guide.

Intro to Python

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn.

Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? Britney Muller presents a series of quick and useful videos designed to help you work smarter, not harder.

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020.