The Moz Blog

5 Google Business Profile Tweaks To Improve Foot Traffic

Leverage these 5 Google Business Profile tips to increase your client's foot traffic.

Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Please join us in congratulating Sarah Bird on her acceptance into the 2019 class of Henry Crown Fellows. We can't wait to see what the future holds!

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.

How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.

How to Use Domain Authority 2.0 for SEO

Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success.

A Comprehensive Analysis of the New Domain Authority

A statistical look at Moz's much-improved Domain Authority. Find out how it performs vs previous versions of Domain Authority, competitor metrics, and more.

March 1st Google Update: The Mysterious Case of the 19-Result SERPs

On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19. These appeared to be similar to In-depth Articles, but they disappeared the next day.

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.

Affordable, Stat-Based Retail Strategy for Your Agency's Clients

Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them.

14 SEO Predictions for 2019 and Beyond, as Told by Mozzers

Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at Moz.

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Find the best places to pitch the content you’ve worked so hard to create.

We Dipped Our Toes Into Double Featured Snippets

Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.