The Moz Blog

What a Two-Tiered SERP Means for Content Strategy

If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

The Influence of Voice Search on Featured Snippets

We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.

SEO Channel Context: An Analysis of Growth Opportunities

This article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.

Make Sense of Your Data with These Essential Keyword Segments

Knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.

Detecting Link Manipulation and Spam with Domain Authority

You've done your homework, dotted all your i's and crossed all your t's, but have you really fooled Google with your link building campaign? Take a look at some methods we're exploring to root out link manipulation.

4 Ways to Improve Your Data Hygiene

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

The Basics of Building an Intent-Based Keyword List

We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.

Do Businesses Really Use Google My Business Posts? A Case Study

Are Google My Business Posts worth the effort, and are actual business owners taking the time to make them? Ben Fisher reveals the findings from his study of over 2,000 GMB profiles and offers some enlightening statistics around how Posts are used and whether searchers engage.

People Ask Their Most Pressing SEO Questions — Our Experts Answer

We teamed up with the good folks at Duda to answer their customers' biggest SEO questions. Read on for insights on topics like international SEO, how much content is enough content, optimizing for voice search, and more!

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Setting the right expectations early can help manage client and stakeholder anxiety when change happens. This 11-point checklist will help you develop highly effective, good-sense strategies for better communication!

Using STAT for Content Strategy

How can you use ranking results to figure out your content strategy? In this week's Whiteboard Friday, Dana DiTomaso shares her favorite tools and methods for identifying opportunities in the SERPs.

Exploring Google's New Carousel Featured Snippet

In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.