Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact match subdomains
-
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits?
eg.
halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk
Many thanks.
-
I agree. But at the same time because its still on the main domain which has authority i have a hard time believing the engines don't trust the url more as a sub-domain vs a bran new url.
-
Thanks for your response. Interesting to hear about your experience with exact match sub-pages. Sub-pages benefit from URL structure and domain authority. Would be also be interesting to compare with exact match subdomains where weight isn't passed from the root domain and relies primarily on URL keywords.
-
Hey Mate,
One of my clients has around 20 terms on his site that we created exact match sub-pages for which are basically:
These rank very well, I can't say they are as good as an actual exact domain match but they def help get us ranking faster because the keywords in the url at all create authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I "no-index" two exact pages on Google results?
Hello everyone, I recently started a new wordpress website and created a static homepage. I noticed that on Google search results, there are two different URLs landing on same content page. I've attached an image to explain what I saw. Should I "no-index" the page url? Google url.JPG In this picture, the first result is the homepage and I try to rank for that page. The last result is landing on same content with different URL. So, should I no-index last result as shown in image?
Technical SEO | | amanda59640 -
Impact of Medium blog hosted on my subdomain
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com. Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc... 1. Will my domain get credit for backlinks to the blog content? 2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
Technical SEO | | davidevans_seo0 -
Are subdomains a good seo strategy for a multistore e-commerce?
Hi there I'm wondering what is the best strategy to work with multi-stores on magento: to use or not to use subdomains? Suppose we have the www.website.com and we configure it to use multistore. The url base will not have the store id on it so it will not be like www.website.com/store1 and www.website.com/store2. It will simply rely on the user session so if we have two categories for each store it will acces using: www.website.com/category1 (for store 1) www.website.com/category2 (for store 2) The homepage will allways be set on www.website.com so we should have a single page for several "home pages" (depending on the user session / store he is accessing). I guess this is not a good option if we want to rank for different keywords (for each store). So I was wondering if it is a good solution to set: store1.website.com store2.website.com This way we have 2 "home pages" each one able to rank. Does it make sense? Is it good or bad for seo? Another option I was considering was: www.website.com (for store 1) store2.website.com (for store 2) store3.website.com (for store 3) www.website.com/blog (for blog) Can this work? Good or bad for seo? best regards
Technical SEO | | qgairsoft0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Does an subdomain hosted offsite provide SEO value
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system? As I see it the options are (correct me if I'm wrong): Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place. Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
Technical SEO | | r1200gsa0 -
"Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?
Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!
Technical SEO | | jamesm5i0 -
Do knowledge base plugins on a subdomain have seo benefit?
Hi SEO Moz, We want to use a knowledge base plugin (cheaper & faster than building it ourselves) where we can have Q&As for our website. We want this to help with our SEO by adding in our keyterms that we want to rank for. We've looked into TenderApp & Get Satisfaction which look like good solutions - however, as they're both on a sub-domain do we get any seo benefit from this? When people link to our knowledge base, will this help our website at all - or is the benefit going to go to TenderApp/Get Satisfaction? For instance - Our website URL is http://widget.products.com The KB URL is http://widgetsupport.products.com If the above plugin is not a good solution, is there anything else that is better? Any help will be greatly appreciated!! Thanks.
Technical SEO | | qdigi0 -
Starting a new product, should we use new domain or subdomain
I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering. They are evaluating either creating a subdomain or launching a brand new domain. In either case, their current site will link contextually to the new site. Is there one method that would be better for SEO than the other? The new business / product is related to the main offering, but may appeal to different / new customers. The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.
Technical SEO | | gallantc0