Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Email campaigns. Should I link to my blog or to my site?
-
I have a client for who we write and post a daily blog article. The articles are optimized and linked to particular targeted content on his top level site. Now we are going to start e-marketing to his 3000+ website users to announce inventory changes and specials.
My question is (from a SE standpoint) are we better off linking the e-mail content to the blog and introducing people to the blog (but adding an additional step for getting to the new inventory. Or are we better off putting a link in the HTML E-mail letter that we send out to both the blog and separately to the inventory section?
Just to clarify, we wonder if the search engines would provide some additional authority for the extra blog traffic and thereby build the overall score of the blog & site. We are looking at the e-mail campaigns as a potential opportunity to impact SE scores not just awareness of new inventory.
Thanks everyone!
-
Is the email content bragging about your inventory or your blog?
If inventory then link to it.... if blog then link to it.... if both then link to both.
Just so you know... google does not care about links in email messages and I doubt that they will be counting the traffic from that source.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDF best practices: to get them indexed or not? Do they pass SEO value to the site?
All PDFs have landing pages, and the pages are already indexed. If we allow the PDFs to get indexed, then they'd be downloadable directly from google's results page and we would not get GA events. The PDFs info would somewhat overlap with the landing pages info. Also, if we ever need to move content, we'd now have to redirects the links to the PDFs. What are best practices in this area? To index or not? What do you / your clients do and why? Would a PDF indexed by google and downloaded directly via a link in the SER page pass SEO juice to the domain? What if it's on a subdomain, like when hosted by Pardot? (www1.example.com)
Reporting & Analytics | | hlwebdev1 -
Losing referrer data on http link that redirects to an https site when on an https site. Is this typical or is something else going on here?
I am trying to resolve a referral data issue. Our client noticed that their referrals from one of their sites to another had dropped to almost nothing from being their top referrer. The referring site SiteA which is an HTTPs site, held a link to SiteB, which is also an HTTPs site, so there should be no loss, however the link to SiteB on SiteA had the HTTP protocol. When we changed the link to the HTTPs protocol, the referrals started flowing in. Is this typical? If the 301 redirect is properly in place for SiteB, why would we lose the referral data?
Reporting & Analytics | | Velir0 -
Should Google Trends Match Organic Traffic to My Site?
When looking at Google Trends and my Organic Traffic (using GA) as percentages of their total yearly values I have a correlation of .47. This correlation doesn't seem right when you consider that Google Trends (which is showing relative search traffic data) should match up pretty strongly to your Organic Traffic. Any thoughts on what might be going on? Why isn't Google Trends correlating with Organic Traffic? Shouldn't they be pulling from the same data set? Thanks, Jacob
Reporting & Analytics | | jacob.young.cricut0 -
Need help with my "ghost" blog...
...when I fired my original web designer, did they sabotage coding? I have never checked my Alexa/Google Analytics, or any blog ranking until last night. Subsequently, I have spent the last 24 hours googling away, and finally joining MOZ b/c I'm desperate to find out WHY I'm not ranking. I've googled and found many answers to a problem directly opposite of mine: (How to increase traffic with a high ranking), but I already have quite a bit of traffic (via Wordpress Stats), but can not be found on any ranking system. So, fiddled with some NoFollow/NoIndex boxes in Genesis SEO settings thinking maybe when my domain name changed it messed everything up? Most the boxes HAD been checked, so I unchecked them all. Anyhow, basically signed up for the monthly service so i could ask this question on the forum. My site is hellowhitney.com **it's so weird---i have a LOT of organic direct hits coming directly to my blog (for instance a celebrity re-posted a post which gained a lot of traffic from Twitter to the page), but Google nor another ranking is seeing it. IN FACT, it stops any and all ranking data back to FEBRUARY 2016 when I changed my domain name from Myscriptedreality.com to HelloWhitney.com Ignorance is NOT bliss in this case--would appreciate any help! #ForeverGrateful
Reporting & Analytics | | hellowhitney0 -
Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.
Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content. Anyone able to offer any ideas why? Thanks
Reporting & Analytics | | ProMOZ1231 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Difference between External Followed Links and Total External Links?
Hello, could someone please elaborate on what is meant by "External Followed Links" vs. "Total External Links"? Does "External Followed Links" mean the number of links that are generating traffic to the site? Or is there some other way to conceptualize it? Any help would be appreciated! Thank you in advance.
Reporting & Analytics | | lincolndigitalgroup1 -
Bing Won't Index Site - Help!
For the past few weeks I’ve been trying to figure out why my client's site is not indexed on bing and yahoo search engines. My Google analytics is telling me I’m getting traffic (very little traffic) from Bing almost daily but Bing webmaster tools is telling me I’ve received no traffic and no pages have been indexed into Bing since the beginning of December. At once point I was showing ranking in Bing for only one keyword then all of a sudden none of my pages were being indexed and I now rank for nothing for that website. From Google I’m getting over 1200 visits per month. I have been doing everything I can to possibly find the culprit behind this issue. I feel like the issue could be a redirect problem. In webmaster tools on Bing I’ve used “Fetch as Bingbot” and every time I use it I get a Status of “Redirection limit reached.”. I also checked the CRAWL Information and it’s saying all the URL’s to the site are under 301 redirect. A month or so ago the site was completely revamped and the canonical URL was changed from non www to www. I have tried manually adding pages to be indexed multiple times and Bing will not index any of the sites pages. I have submitted the sitemap to Bing and I am now at a loss. I don’t know what’s going on and why I can’t get the site listed on Bing. Any suggestions would be greatly appreciated. Thanks,
Reporting & Analytics | | VITALBGS
Stephen0