Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where can I find lists of high probability of winning keywords
-
Keyword research can take a lot of time. Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. Besides AdWords Keyword Tool, are there sites that specialize in this?
-
I agree with all the thoughts shared so far but would suggest SEMrush as my preferred tool for keyword research.
When conducting research, it is important to clarify if you desire to rank in organic search or plan to use PPC advertising. Many of the tools, including SEMrush and the adwords tool Alan shared, define "competition" in terms of ads, not organic search. High competition means there are several bidders for PPC ads who are bidding close to the same amount. This information is completely unrelated to organic search.
Even tools which evaluate competitiveness for organic search can be highly inaccurate. For example, many tools will look at the current top 5 or 10 results and strictly grade based on PR / PA. There could be less relevant results from sites like Wikipedia or other heavy hitters which rank strongly for the query therefore showing it as highly competitive. By targeting your keyword usage you may be able to beat other sites on some keywords. To clarify, I am not recommending you try to ever compete head to head with Wikipedia, but there are ways to beat them in some spots.
-
Low hanging fruit is what you are looking for, what we do is first use the adwords keyword tool followed by the SEOmoz keyword difficulty tool. It's not perfect but it gives an indication of how easy it will be to rank for a particular keyword.
EGOL is right however in saying that if a keyword is easy to rank for then the reason is that your competitors have regarded that keyword as not being valuable, meaning you won't either.
-
Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google.
I think that most of these "mouse holes" have been discovered and are now occupied.
You might find one but I think that you will discover... is when competition is easy and the cost is low there is a really good reason for that.
-
Have you tried google keyword tool
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
How Do You Find the Total Search Volume for an Industry?
Currently my company is working on trying to find the total search volume (read: search potential) for our industry, but aren't sure how best to go about it. Obviously GWT data and Keyword Planner data came to mind, but those are not all encompassing (at least we don't think they are) -- GWT only has data for terms you rank for and the Keyword Planner only gives you volume if you already know the queries. Is there some quick and easy way to go about finding this that we haven't thought of? One thing to note is that our business is nationwide, meaning that all our terms will have a geo-identifier associated with them for each location i.e. [city] + search term -- this just makes things even more complicated. Any advice on to approach would be much appreciated!
Keyword Research | | sparefoot0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
Keyword Research (dash or no dash)
I have a client that has been optimizing for "print and apply" for the past 5 months. Yesterday they decided it was more grammatically correct to use "print-and-apply." There question to me was "is this going to effect our SEO?" So... I checked the difficulty using the keyword analysis tool, both keywords had the same broad/exact adwords traffic as well as difficulty percentage. When reviewing the top 25 listings for each keyword it looks like the same sites rank in the SERPs between 1-8 and then after that it is completely different. So, is there a better keyword to target? Are these two keywords different enough to truly have separate search results?
Keyword Research | | kchandler
The top 8 results didn't even target "print-and-apply" in there content or title tags... Thanks for the input/discussion - Kyle0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0