Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H1 Tag as Logo on the Homepage.
-
So I was working on a Genesis theme website where they have the H1 Tag as the Logo on the homepage. I wanted this changed because I always use my H1 tag to include a keyword I want to rank for. I was told by the Genesis Forum Manager that Yoast said the Logo should be the H1 tag on the homepage. (Yoast has a WP SEO Plugin that is very popular)
That makes no sense to me, so I was looking for Opinions.
Thanks,
-
I agree with Doug - I would never have the H1 containing a logo. It should include 3-5 words that are you main targeted keywords/phrase for that page. (Be it company name, blog name, what you are offering etc)
Change the template so the logo isn't inside a H1 tag. I think nearly every SEOer would agree with this.
-
Thanks Doug. I did mod the theme, but with genesis it isn't so easy.
-
Yup, your context and your goals etc are all going to play their part. I don't agree that H1 = your logo on your home page. That's a bit too black and white for me.
Do whatever you need to do - nothing to stop you modifying the theme!
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-33"> <param name="counter" value="556"></object>
-
Maybe if you are using WP for a blog at makes sense for the H1 tag, but I am using it as a CMS, so maybe that is not what he intemded.
-
I agree with Doug, but w/out knowing what your website looks like or if you have the Yoast plugin. I'm assuming your CMS is wordpress You should double check your scripts (header.php) for the designated theme is pointing where appropriate for your H1, and make the necassary changes.
-
Don't agree that that H1 tag should be your logo and I don't think this is what Yeost was getting at either.
According to this article on his blog, he suggests that the H1 tag on the homepage should be the "Blog's Name."
http://yoast.com/blog-headings-structure/
Single posts then have an H1 equal to the title of the article, and category pages would have the name of the description/tag.
You've got to be careful not to confuse the semantic structure of the content and the branding.
The function of the logo is to provide your content with a consistent brand across all page types. This isn't specific to the home page.
Besides, there are lots of logos that don't spell out their names of the entities they represent so you might want to have both your logo/ident and then say your company name spelt out in the H1.
You could also argue that the subject matter of the home page is not actually the brand/entity name but the value proposition - the "what's in it for you" and I've seen that used at the H1 heading too...
Just ask yourself what makes things easier for visitors to understand/interpret the content on the page depending on the type of site/organisation etc.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-0"> <param name="counter" value="96"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage was removed from google and got deranked
Hello experts I have a problem. The main page of my homepage got deranked severely and now I am not sure how to get the rank back. It started when I accidentally canonicalized the main page "https://kv16.dk" to a page that did not exist. 4 months later the page got deranked, and you were not able to see the "main page" in the search results at all, not even when searching for "kv16.dk". Then we discovered the canonicalization mistake and fixed it, and were able to get the main page back in the search results when searching for "kv16.dk". At first after we made the correction, some weeks passed by, and the ranking didn't get better. Google search console recommended uploading a sitemap, do we did that. However in this sitemap there was a lot of "thin content sites", for all the wordpress attachments. E.g. for every image in an article. more exactly there were 91 of these attachment sites, and the rest of the page consists of only two pages "main page" and an extra landing page. After that google begun recommending the attachment urls in some searches. We tried fixing it by redirecting all the attachments to their simple form. E.g. if it was an attachment page for an image we redirected strait to the image. Google has not yet removed these attachment pages, so the question is if you think it will help to remove the attachments via google search console, or will that not help at all? For example when we search "kv16" an attachment URL named "birksø" is one of the first results
Technical SEO | | Christian_T0 -
Canonical tag use for ecommerce product page detail
Hi, I have a category page I want to rank. This page has 24 different products quite similar but not exactly the same.
Technical SEO | | amastone
I want to use canonical tag in any product to the parent category.
Is this a right use of the canonical?
Category page I'm talking about is : Finger bits If I understand how to use canonical tags I can improve all my category pages. thanks marco0 -
Title Tag vs. H1 / H2
OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc. Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary? 🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa
Technical SEO | | ChristianRubio0 -
Changing title tags, do we need 301 redirects
I found many duplicate title tags and I'm in the process of changing it Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?
Technical SEO | | EcomLkwd0 -
Duplicate Title Tag issue due to Shopify CMS
Hi guys, I'm a novice really when it comes to SEO, yet have taken it in house for the next year or so, firstly because I have had my fingers burnt twice...and secondly, to allow me to recoup some of the loss from my prior campaigns. One thing I have noticed on my site (which uses a Shopify E-commerce CMS), is that Shopify duplicates a url for each my products. An example of this is http://www.vidahomes.co.uk/collections/designer-radiators-heating/products/reina-aliano
Technical SEO | | philscott2006
http://www.vidahomes.co.uk/products/reina-aliano Both products provide exactly the same information, yet appear in different ways subject to how the customer finds them. I contacted Shopify to find a fix to this issue when I noticed a high amount of Duplicate Title Tags in my SEO crawl. Their response was as follows. Using a rel canonical link will help prevent duplicate content issues with search engines. All you need to do is add this line of code: **<link rel="canonical" href="{{ canonical_url }}" />** ** before the tag in the theme.liquid file. It’s that simple :)** The theme liquid file basically generates the outer template for the whole site, and is only compromised when over-ruled. This all seems a little too easy for me, so I am hoping whether someone can elaborate as to whether this will work or not, as I'm not entirely sold on their response. I was always under the impression with canonical tags, that they should be added to the header section of the duplicate page in question, which refers back to the original page. The code I have been told to add above implies that the canonical tag would be added to every page in my site so the Google robot would have a hard time in finding anything at all of relevance Thanks in advance for any assistance with this. Kind Regards Phil Scott Vida Homes0 -
What happens when you put an image in an H1 tag?
I am currently updating some H1 tags for my site but the tags are generated automatically by the text that is entered into a field on our content manager software. However because we need an image in this area as well, the entire field including the code for the image is surrounded by an H1 tag. Is this bad for SEO?
Technical SEO | | eVacStore0 -
Is it bad (black hat) to have an H1 text as a text indent?
Is it bad practice to use a text indent through CSS for H1 text on a homepage(basically hiding h1 text)? I'm just trying to compensate for the fact that some text that should really be in the h1 tag is actually an image.
Technical SEO | | inc.com1 -
Header Tags
Ok so I am writing different pages and the first heading is an H3 just because I wanted to it be a certain size. Then as you see the content, I have an H1 tag. Example page: http://www.oxfordmshomes.net/condos/acadia-court-Oxford-MS you can see that "Acadia First" is the first thing you see on the page and it uses an H3 element. Long story short, my hierarchy is wrong. Does this have any negative effect on my SEO efforts?
Technical SEO | | blake-766240