Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
HTML5 Nav Tag Issue - Be Aware
-
In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links"
This could have major repercussions for designing your internal link structure for SEO purposes.
I was surprised to see this result, as I have never seen it discussed.
Anyone else notice this, or have any alternative views?
-
Two weeks is pretty short time for a new site to get accurate reports from GWT. The back links I found weren't valuable - none with a page authority over 1.
I would secure at least one high quality link and wait a few more weeks.
-
Appears I broke the site... sorry
-
_Could we see the site? _
How long ago did you post the nav element?
The nav bar at top of page has been there since the site went live about two weeks ago. My GWT show only 7 internal links to my home page, but there are 15 pages published
-
Here is how one could test this to be sure:
- Create site on a throw away domain that includes:
- home page
- sub page (containing unique text in title and body)
- orphaned sub page
- Place the nav tag on all pages with links to only the first two pages.
- Add some dummy content but don't create any other links.
- Link to the orphaned page from a decently trusted and ranked page on another site.
- Wait 2-4 weeks.
- Search for the unique string and write a YouMOZ post about your findings.
-
While I have found it does, you could always use a logo link to accomplish this.
-
To be sure I understand; you have a site-wide header ,
<nav>section but you are not seeing the backlinks from all the pages in the GWT internal links report?
(Incidentally, my experience has shown these links do count.)
Could we see the site?
How long ago did you post the nav element?
</nav>
-
To be clear, I believe it is good SEO practice to ensure that every page of a website contains a link to the Home Page (and other key landing pages as befits the site).
Putting a link to the home page WITHIN a nav tag in HTML5 does not accomplish this goal.
-
"I presume your issue is you have external links inside a
<nav>container?"
No - that is not my issue. I have 5 "landing pages" (Home and 2nd tier pages) included in the main nav bar include below my site logo on every page.
I had assumed (incorrectly) that those pages would be internally linked to every page of the website - but they are NOT (at least as far as the internal links shown on GWT)
</nav>
-
This seems reasonable and a good way to ensure the link is allocated correctly.
I presume your issue is you have external links inside a
<nav>container?
Follow up: it appears the specifications do suggest the nav element is for internal links - the element is primarily intended for sections that consist of major navigation blocks. External links are generally not considered major navigation, no?
http://www.whatwg.org/specs/web-apps/current-work/multipage/sections.html#the-nav-element
</nav>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having alot of pages with noindex and nofollow tags affect rankings?
We are an e-commerce marketplace at for alternative fashion and home decor. We have over 1000+ stores on the marketplace. Early this year, we switched the website from HTTP to HTTPS in March 2018 and also added noindex and nofollow tags to the store about page and store policies (mostly boilerplate content) Our traffic dropped by 45% and we have since not recovered. We have done I am wondering could these tags be affecting our rankings?
Intermediate & Advanced SEO | | JimJ1 -
Title tag: Long tail words or keyword dilution?
Hi all, I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example: Web Design Services | Company Name Web Design Services with Conversion Focused | Company Name Which one would you prefer and why? Thank you. 😄 Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
How to add Canonical Tags on Opencart Products
Does anyone know how to add canonical tags to product pages in Opencart? Is this possible to do in htaccess? If so, how specifically should it be written in? Please do not post any links to other pages which reference generic canonical information as I've read them all and none help. I'm looking for an Opencart specific answer, or a way to do it in htaccess.
Intermediate & Advanced SEO | | moon-boots0 -
Does a UTM tag influence the linkvalue?
Will Google value a link with a UTM tag the same as a clean link without a UTM tag? I should say that a UTM tag link is not a natural link so the linkvalue is zero. Anyone any idea how to look at this?
Intermediate & Advanced SEO | | TT_Vakantiehuizen0 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Meta NoIndex tag and Robots Disallow
Hi all, I hope you can spend some time to answer my first of a few questions 🙂 We are running a Magento site - layered/faceted navigation nightmare has created thousands of duplicate URLS! Anyway, during my process to tackle the issue, I disallowed in Robots.txt anything in the querystring that was not a p (allowed this for pagination). After checking some pages in Google, I did a site:www.mydomain.com/specificpage.html and a few duplicates came up along with the original with
Intermediate & Advanced SEO | | bjs2010
"There is no information about this page because it is blocked by robots.txt" So I had added in Meta Noindex, follow on all these duplicates also but I guess it wasnt being read because of Robots.txt. So coming to my question. Did robots.txt block access to these pages? If so, were these already in the index and after disallowing it with robots, Googlebot could not read Meta No index? Does Meta Noindex Follow on pages actually help Googlebot decide to remove these pages from index? I thought Robots would stop and prevent indexation? But I've read this:
"Noindex is a funny thing, it actually doesn’t mean “You can’t index this”, it means “You can’t show this in search results”. Robots.txt disallow means “You can’t index this” but it doesn’t mean “You can’t show it in the search results”. I'm a bit confused about how to use these in both preventing duplicate content in the first place and then helping to address dupe content once it's already in the index. Thanks! B0 -
Do links in the nav bar help SEO?
If I am building a Nav bar should I use my keywords or make it easier for the user to find what they are looking for. IMO one should ALWAYS make a site based on user experience. If it Google and other SEs do count Nav links, would it be best to place more important keys first?
Intermediate & Advanced SEO | | SEODinosaur0 -
Does City In Title Tag Inhibit Broader Reach?
I use our city/state in the majority of our title tags and consequently we do very well locallly for the majority of terms on our ecommerce site. I'm wondering however, if this "localized" optimization will inadvertently affect our keyword rankings outside of our city/state? If a keyword query does not include our city or state, would Google interpret our titles as less relevent and therefore move other results ahead of ours? The city/state is last in the string on the title: Blue Widgets - Our Company in City, State Thanks for any insight.
Intermediate & Advanced SEO | | AWCthreads0