Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does adding the suffix "-ing" affect ranking for a keyword? E.g. "build" vs "building"
-
In other words, let's say the keyword I wanted to rank for was "building a home" but the SERP only showed sites ranking for "build a home".
If I specifically optimized my page for "building a home" would that increase my chances for ranking for "building a home"?
-
Thanks so much!
-
Yes, suffixes matter, tenses matter, singular vs plurals matter. These are all different keywords. Search for "build" vs "building" in Google, and you will get different results. Look up the search volume in the Adwords tool, and you will see that the keywords have different search volumes.
TLDR: Yes, it matters. Choose the version that has the highest search volume or your customers tend to use the most.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings-- Red & Green
Question - you can see the green positive and the red negative. If I optimize a certain keyword, and it turns red - how long should I wait before I optimize it again? The same with green - I had a keyword ranking up 20 points...which of course is good...should just wait for a a few months or use the keyword again next month? Not use how I should address the ups and downs (green & red) of rankings. thank you..
Keyword Research | | WalkieTalkie0 -
What is the best way to do a one time rankings check of 10000+ keywords
Title pretty much sums it up. At the pricing moz offers this is not practical. Even at their highest tier i would only get 3700 keywords, so it would take several months to get the results.
Keyword Research | | A Former User0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Keyword cannibalization - blog posts vs. site content
As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices. Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?
Keyword Research | | jcph0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0
