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Links from new sites with no link juice
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Hi Guys,
Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that...
To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right?
In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable?
I am not a SEO expert myself, so I am eager to hear your thoughts.
Thanks.
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Exactly Matt , thanks for detailing on this.
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I would regard this as actually being more dangerous than beneficial. You should be very careful about introducing lots of links from lots of new sites.
Bare in mind that links from new sites could happen once or twice, completely naturally, that is the way of the web. But if it becomes a large part of your websites link profile then it will do no good at all.
Above all else, beware of footer and sitewide links from new domains to your domain.
Matt
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Simply never! New website also needs to earn authority and reputation in the market.
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Brand new sites do not have any PageRank, therefore getting a link from them will not pass any link value to you. If, however, you plan on building links to those new sites, then the value of the link from that site can improve over time.
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