How to content marketing: Should my blog posts link to my sales page?

[marcandre]

Hi,

I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page.

Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links?

I couldn't find any resource online about this matter. Thank you for your opinion and help!

-Marc

[marcandre]

Thanks!

[marcandre]

Thank you for your help, I'll try that 

[marcandre]

Thanks Phil

[Kurt_Steinbrueck]

Great response Tom!

[TomRayner]

It's to be expected that some of your blog posts will have a hook to whatever your selling.  Every single post might be overdoing it slightly, but certainly some would be a good idea.  Not just for sales, but also for SEO.

If one of your blog posts becomes very popular, as in it earns external links and social signals, it will become a strong page on your site. If you link your strong pages to your key landing pages, some of the SEO strength will pass through.  Furthermore, your internal links can use a lot more exact match anchor text than external links, so feel free to link to those pages with the keywords you want to rank for.  Again, don't use exact match every time, but you can use it much more often than with external links.

Hope this helps.

[ReferralCandy]

It depends on how you link your blog posts to your sales pages. If you place a link to your sales page under every post, in the form of a sales pitch, readers will likely ignore it. However, if you write a blog post in relation to one of your products, and embed a text link within your post seamlessly, it is more likely that interested readers will click on the link to visit your sales page.

It would also help to include a link to your sales page in your sidebar, so that readers are aware that it is a company blog. Readers will therefore have greater confidence in purchasing your products if your blog posts are authoritative and helpful.

[zeepartner]

Maybe linking each blog post might be overdoing it. But link to your sales pages where it makes sense, i.e. where you specifically talk about the products/services you sell. Don't overoptimize your anchor text though. But smart internal linking can indeed improve authority of your linked-to pages.