Google penguin penalty(s), please help

[MaartenvandenBos]

Hi MozFans,

I have got a question out of the field about www.coloringpagesabc.com.
Question is why the rankings and traffic are going down down down the last 4 months.

Costumer thinks he got hit by google penguin update(s).

The site has about 600 page’s/posts al ‘optimized’ for old seo:
- Almost all posts are superb optimized for one keyword combination (like … coloring pages)

• there is a high keyword density on the keyword
• titles and descriptions are all the same like: <keyword>and this is the rest of my title, This is my description <keyword>and i like it
• internal linking is all with a ‘perfect’  keyword anchor text
• there is a ok backlink profile, not much links to inner pages
  -  there are social signals
• the content quality is low

The site to me looks like a seo over optimized content farm

Competition:
When I look at the competition. The most coloring pages websites don’t offer a lot of content (text) on there page. The offer a small text and the coloring pages (What it is about :-))

How to get the rankings back:
What I was thinking to do.

• rewrite the content to a smaller text. Low keyword density on the keyword and put the coloring pages up front.
• rewrite all titles and descriptions to unique titles and descriptions
• Make some internal links to related posts with a other anchor text.
• get linkbuilding going on inner pages
• get more social signals

Am I on the right track?

I can use some advise what to do, and where to start.

Thanks!!</keyword></keyword>

Maarten

[EGOL]

Probably a Panda problem.

The site has thin content:  Lots of the pages have close to zero content.

The site has duplicate content:  Content was stolen by your client or others stole it from him.  Look here.

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The title tags need work:

<title>woody-coloring-pages-002 - Coloring Pages ABC Kids Fun Pagetitle>

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The site has a huge intellectual property problem.  There may be DMCA's against the site.  Rankings could be reduced by the Emanuel Update.

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Potential Penguin problems:  The site solicits "link exchange" and "link partners".

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My advice to client would be to abandon this site unless he has rights to the images.

<title>woody-coloring-pages-002 - Coloring Pages ABC Kids Fun Pagetitle>