Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many words for product description
-
Hi,
I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday.
Now I am in the process of writing them. How many words should they have at least in your opinion?
Best, Robin
-
The description should be long enough to convey the features of the products, the benefits of it to the customer, and any other important info. If it's 50 words, it's 50. If it's 500, it's 500. Writing to hit a number means you're going to include a lot of fluff.
Since you asked this question, it sounds like you're not a copywriter. Pay one to write your product descriptions. It will totally be worth it.
-
Some people will mention keyword density etc. but for me I always found writing for a user is always better as both you & Google at the end of the day are both trying to serve the user. I would estimate above 250 to be a good volume but you can always include things like reviews if your struggling.
-
Thanks for your reply.
I don't have too many products. So clear description and encouraging the ready to buy is the highest priority.
I was wondering if there is a best practice for SEO regarding product descriptions, apart from being unique and convincing. E.g. "a product description should be at least 250 words, to perform well in search results" or so... A minimum amount of words would be very helpful for me to start writing
-
More is better but don't blabber, have precise information that's unique. The best way to to write it trying to sell to the user the rest some what comes naturally after that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How unique should a meta description be?
I'm working on a large website (circa 25k pages) that presently just replicates each page title as a meta description. I'm thinking of doing a 'find and replace' in the database so I change: to where the preceeding and following text would be the same in each case eg Is this unique enough? Obviously the individual keyword would make it technically unique each time....and manually changing them would take the rest of my life 🙂
On-Page Optimization | | abisti21 -
Page Title (Meta descriptions) length... how strict are you?
I have just had a conversation with a client... the gist was this... Is it more important to stay under the 55-60 characters OR go over a bit and have the page title make sense and include the clients company name. The same argument for meta description. I have a client insisting on 55-60 length but the keywords are long and if we use the primary keyword phrase the length is 44 if we use the keyword phrase and add the company name it becomes 64. This is with us trimming it a bit. Anyone else discussed this before?
On-Page Optimization | | JohnW-UK1 -
How do I fix duplicate page issue on Shopify with duplicate products because of collections.
I'm working with a new client with a site built on Shopify. Most of their products appear in four collections. This is creating a duplicate content challenge for us. Can anyone suggest specific code to add to resolve this problem. I'm also interested in other ideas solutions, such as "don't use collections" if that's the best approach. I appreciate your insights. Thank you!
On-Page Optimization | | quiltedkoala0 -
How many Anchor text i can make on One page.
I would like to have clear answer in numbers i.e. 1, 2, 3, or 4 etc. of how many Anchor text i can make on One page.????
On-Page Optimization | | 1akal0 -
How often should I update category and product content to keep it fresh?
I want to keep our site up to date and fresh with content. How often should I update categories and products pages with content? What angel should I take with categories (new products/services etc.) Thanks Craig
On-Page Optimization | | Towelsrus0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
Do I need a Meta description for every page?
HI Guys, We have just developed a new website and I'm looking to add meta descriptions with relevant key words to the pages . As the site has over 80 pages it is quite an undertaking and i was wandering if pages, such as the shopping cart and FAQ's etc, need meta descriptions as well? Thanks in advance : ) Pete
On-Page Optimization | | dawsonski0 -
Alt tag matching product titles - e-commerce
Hey all, Just wondering if it is ok to match the alt tag to product titles. Imagine an e-commerce site that lists a whole lot of products on any one page for any one category. Each product listing has a thumbnail image beside it. The easiest way to implement this dynamically is to use the product title for the alt tag. Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated. Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages. Cheers, Croozie
On-Page Optimization | | sichristie0