Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How would you optimize a new site?
-
Hi guys, im here to ask based on your personal opinion.
We know in order to rank in SEO for a site is to make authority contents that interest people. But what would you do to increase your ranking of your site or maybe a blog post?
leaving your link on blogs comment seem dangerous, nowadays. Is social media the only way to go? Trying to get people to write about you? what else can be done?
-
First of all, all comment sections I have ever seen on blogs are nofollow links so they are really a waste of time in terms of SEO, in terms of driving traffic they are ok.
Spend time writing quality over quantity content, but more importantly when writing it have a list of news sites / blogs / contacts in mind who you are planning on outreaching the article too.
The hardest part is the outreach, anyone can write a great article, but you need to get it picked up and distributed. In an ideal world, you would all ready have made contact with the journalists before hand and see what articles they want.
IMO journalist are very busy and if you can provide them with a great article which happens to include a link to your site, if they are rushing to hit a deadline, then you have a higher % chance of it being accepted on their site.
Social media the way to go: depends on what industry you operate in some industries this could be a complete waste of time. Especially if you are a B2B company. Plus with Facebook's latest algorithm update its actually quite hard to get a social media post in front of your audience.
Biggest tip would be, quality articles over quantity and spend as much if not more time on outreach to relevant blogs, websites to get your content picked upto and linked to.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix site breadcrumbs on mobile google search
For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/
White Hat / Black Hat SEO | | Ericrodrigo0 -
Does ID's in URL is good for SEO? Will SEO Submissions sites allow such urls submissions?
Example url: http://public.beta.travelyaari.com/vrl-travels-13555-online It's our sites beta URL, We are going to implement it for our site. After implementation, it will be live on travelyaari.com like this - "https://www.travelyaari.com/vrl-travels-13555-online". We have added the keywords etc in the URL "VRL Travels". But the problems is, there are multiple VRL travels available, so we made it unique with a unique id in URL - "13555". So that we can exactly get to know which VRL Travels and it is also a solution for url duplication. Also from users / SEO point of view, the url has readable texts/keywords - "vrl travels online". Can some Moz experts suggest me whether it will affect SEO performance in any manner? SEO Submissions sites will accept this URL? Meanwhile, I had tried submitting this URL to Reddit etc. It got accepted.
White Hat / Black Hat SEO | | RobinJA0 -
Should I delete older posts on my site that are lower quality?
Hey guys! Thanks in advance for thinking through this with me. You're appreciated! I have 350 pieces of Cornerstone Content that has been a large focus of mine over the last couple years. They're incredibly important to my business. That said, less experienced me did what I thought was best by hiring a freelance writer to create extra content to interlink them and add relevancy to the overall site. Looking back through everything, I am starting to realize that this extra content, which now makes up 1/3 my site, is at about 65%-70% quality AND only gets a total of about 250 visitors per month combined -- for all 384 articles. Rather than spending the next 9 months and investing in a higher quality content creator to revamp them, I am seeing the next best option to remove them. From a pros perspective, do you guys think removing these 384 lower quality articles is my best option and focusing my efforts on a better UX, faster site, and continual upgrading of the 350 pieces of Cornerstone Content? I'm honestly at a point where I am ready to cut my losses, admit my mistakes, and swear to publish nothing but gold moving forward. I'd love to hear how you would approach this situation! Thanks 🙂
White Hat / Black Hat SEO | | ryj0 -
Site Footer Links Used for Keyword Spam
I was on the phone with a proposed web relaunch firm for one of my clients listening to them talk about their deep SEO knowledge. I cannot believe that this wouldn’t be considered black-hat or at least very Spammy in which case a client could be in trouble. On this vendor’s site I notice that they stack the footer site map with about 50 links that are basically keywords they are trying to rank for. But here’s the kicker shown by way of example from one of the themes in the footer: 9 footer links:
White Hat / Black Hat SEO | | RosemaryB
Top PR Firms
Best PR Firms
Leading PR Firms
CyberSecurity PR Firms
Cyber Security PR Firms
Technology PR Firms
PR Firm
Government PR Firms
Public Sector PR Firms Each link goes to a unique URL that is basically a knock-off of the homepage with a few words or at the most one sentences swapped out to include this footer link keyword phrase, sometimes there is a different title attribute but generally they are a close match to each other. The canonical for each page links back to itself. I simply can’t believe Google doesn’t consider this Spammy. Interested in your view.
Rosemary0 -
Should I submit a sitemap for a site with dynamic pages?
I have a coupon website (http://couponeasy.com)
White Hat / Black Hat SEO | | shopperlocal_DM
Being a coupon website, my content is always keeps changing (as new coupons are added and expired deals are removed) automatically. I wish to create a sitemap but I realised that there is not much point in creating a sitemap for all pages as they will be removed sooner or later and/or are canonical. I have about 8-9 pages which are static and hence I can include them in sitemap. Now the question is.... If I create the sitemap for these 9 pages and submit it to google webmaster, will the google crawlers stop indexing other pages? NOTE: I need to create the sitemap for getting expanded sitelinks. http://couponeasy.com/0 -
The use of a ghost site for SEO purposes
Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan
White Hat / Black Hat SEO | | SEOBirmingham810 -
Site dropped suddenly. Is it due to htaccess?
I had a new site that was ranking on the first page for 5 keywords. My site was hacked recently and I went through a lot of trouble to restore it. Last night, I discovered that my site was nowhere to be found but when i searched site: mysite.com, it was still ranking which means it was not penalized. I discovered the issue to be a .htaccess and it have been resolved. My question is now that the .htaccess issue is resolved , will my site be restored back to the first page? Is there additional things that i should do? I have notified google by submitting my site
White Hat / Black Hat SEO | | semoney0 -
Penalised by Google - Should I Redirect to a new domain?
Last month my rankings dropped a couple of pages on Google and am no longer receiving as many visits from Google as I used to. It's coming up to summer which is the time my business naturally picks up yet I can't fix this problem. I have a crazy idea of redirecting my established site onto a new domain in hopes that the penalty would be removed. I have tried removing any manipulative links yet my ranking are not coming back. Anyone had success in redirecting to a new domain?
White Hat / Black Hat SEO | | penn730