Interlinking using Dynamic URLs Versus Static URLs

[vivekrathore]

Hi Guys,

Could you kindly help us in choosing best approach out of mentioned below 2 cases.

Case. 1 -We are using: We interlink our static pages(www.abc.com/jobs-in-chennai) through footer, navigation & by showing related searches. Self referential Canonical tags have been implemented.

Case. 2 -We plan to use: We interlink our Dynamic pages(www.abc.com/jobs-in-chennai?source=footer) through footer, navigation & by showing related searches. Canonical tags have been implemented on dynamic urls pointing to corresponding static urls

Query 1. Which one is better & expected to improve rankings.

Query 2. Will shifting to Case 2 negatively affect our existing rankings or traffic.

Regards

[vivekrathore]

Hi Erica,

Many Thanks for responding.

You have suggested to use utm parameters in urls while doing internal linking. however the utm parameters are used to track campaigns like adwords paid program. Can utm parameters be used for tracking internal linking. If yes, what will be the campaign source & campaign medium.

Will if affect the rankings if we have only dynamic tracking urls interlinked and the corresponding static urls are not linked from anywhere on the site.

Regards

[EricaMcGillivray]

If you're just looking for tracking, just use standard utm tracking parameters in your interlinking. Tracking code will not mess up your rankings.

[vivekrathore]

Hi Erica,

Thanks for your suggestions however i am not very clear with the same.

Do you mean interlinking will not improve the rankings or linking tracking urls(not static urls) will not help in rankings.

Answer to your question - We are linking the pages since these are related pages & we expect these pages would be of interest to users. We are not able to track the click rate right now on these related links due to which we wanted to add tracking parameters(Case 2 in my question) to these links.

[EricaMcGillivray]

To answer your questions, no, it will not improve your rankings. No, it's unlikely to harm it either if implemented correctly.

But the better question is why? Why are you linking to pages in three different sections of your site on every page? What is that doing for the people who are using your site? How is that navigation helping them find what they need on your site? Are people clicking on this links? If so, where are they clicking on them from? If they never click on them from a certain part -- navigation, footer, and sidebar -- why are those links still there?