Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google view duplicate photo content?
-
Now that we can search by image on Google and see every site that is using the same photo, I assume that Google is going to use this as a signal for ranking as well. Is that already happening?
I ask because I have sold many photos over the years with first-use only rights, where I retain the copyright. So I have photos on my site that I own the copyright for that are on other sites (and were there first). I am not sure if I should make an effort to remove these photos from my site or if I can wait another couple years.
-
Hi Lina
What Google wants is unique markup and tagging for that image. It relies on things like image optimization (for SEO), Schema markup, and image sitemaps to assist in understanding the photo better and what it represents so it can be returned in search results.
You can learn more about reverse image search here.
Hope this helps! Good luck!
-
Well, I'm not that good at it. Overall, it's not a big deal but some of the photos are from places that are far away and that I'm not likely to go back to soon. And now I need to go through the whole site and see which ones might be on other sites. In the future, I know to keep my best photos for my own use!
I just watched that white board video and realized that I have an awful lot to work on.

-
Lina
I would look at it glass half full. I cant take a photo - so it costs me or clients 1,000's if not 10,000 for photography. You clearly can - so cost effective and you can control what goes onto your site. You are in a great position. Upsell original photography...
I also think though it is a factor it is not high ranking factor (yet!).
I also found a great WBF for you. https://azwa.1clkaccess.in/blog/panda-optimization-whiteboard-friday - states the position better than me!
good luck, photography is a great talent to have.
-
It's a shame, because many of the photos were included with CNN articles, so they have been scraped and are on hundreds of sites. The photos all have my name on the photo itself as the copyright holder, but that isn't going to mean anything to Google when I used the same photo two years later. This sort of means that photographers won't be able to resell photos, and that stock photography is a terrible idea!
-
Yes, that is already happening.
Most assume that even though "google reverse image" is "public" behind the scenes it forms part of the google algorithm. Google wants originality... and it seems only natural to use google reverse image as an indicator.
If it is one photo on a few sites i would not get too excited, but if it is on alot of sites and is not difficult to change - I would suggest you do.
test your image on google reverse image... always a good start.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content, although page has "noindex"
Hello, I had an issue with some pages being listed as duplicate content in my weekly Moz report. I've since discussed it with my web dev team and we decided to stop the pages from being crawled. The web dev team added this coding to the pages <meta name='robots' content='max-image-preview:large, noindex dofollow' />, but the Moz report is still reporting the pages as duplicate content. Note from the developer "So as far as I can see we've added robots to prevent the issue but maybe there is some subtle change that's needed here. You could check in Google Search Console to see how its seeing this content or you could ask Moz why they are still reporting this and see if we've missed something?" Any help much appreciated!
Technical SEO | | rj_dale0 -
Duplicate content and 404 errors
I apologize in advance, but I am an SEO novice and my understanding of code is very limited. Moz has issued a lot (several hundred) of duplicate content and 404 error flags on the ecommerce site my company takes care of. For the duplicate content, some of the pages it says are duplicates don't even seem similar to me. additionally, a lot of them are static pages we embed images of size charts that we use as popups on item pages. it says these issues are high priority but how bad is this? Is this just an issue because if a page has similar content the engine spider won't know which one to index? also, what is the best way to handle these urls bringing back 404 errors? I should probably have a developer look at these issues but I wanted to ask the extremely knowledgeable Moz community before I do 🙂
Technical SEO | | AliMac260 -
How can I get a photo album indexed by Google?
We have a lot of photos on our website. Unfortunately most of them don't seem to be indexed by Google. We run a party website. One of the things we do, is take pictures at events and put them on the site. An event page with a photo album, can have anywhere between 100 and 750 photo's. For each foto's there is a thumbnail on the page. The thumbnails are lazy loaded by showing a placeholder and loading the picture right before it comes onscreen. There is no pagination of infinite scrolling. Thumbnails don't have an alt text. Each thumbnail links to a picture page. This page only shows the base HTML structure (menu, etc), the image and a close button. The image has a src attribute with full size image, a srcset with several sizes for responsive design and an alt text. There is no real textual content on an image page. (Note that when a user clicks on the thumbnail, the large image is loaded using JavaScript and we mimic the page change. I think it doesn't matter, but am unsure.) I'd like that full size images should be indexed by Google and found with Google image search. Thumbnails should not be indexed (or ignored). Unfortunately most pictures aren't found or their thumbnail is shown. Moz is giving telling me that all the picture pages are duplicate content (19,521 issues), as they are all the same with the exception of the image. The page title isn't the same but similar for all images of an album. Example: On the "A day at the park" event page, we have 136 pictures. A site search on "a day at the park" foto, only reveals two photo's of the albums. 3QolbbI.png QTQVxqY.jpg mwEG90S.jpg
Technical SEO | | jasny0 -
Query Strings causing Duplicate Content
I am working with a client that has multiple locations across the nation, and they recently merged all of the location sites into one site. To allow the lead capture forms to pre-populate the locations, they are using the query string /?location=cityname on every page. EXAMPLE - www.example.com/product www.example.com/product/?location=nashville www.example.com/product/?location=chicago There are thirty locations across the nation, so, every page x 30 is being flagged as duplicate content... at least in the crawl through MOZ. Does using that query string actually cause a duplicate content problem?
Technical SEO | | Rooted1 -
Does Google know what footer content is?
We plan to do away with fixed footer content and make, for the most part, the content in the traditional footer area unique just like the 'main' part of the content. This begs the question, do Google know what is footer content as opposed to main on page content?
Technical SEO | | NeilD0 -
Duplicate content problem from an index.php file
Hi One of my sites is flagging a duplicate content problem which is affecting the search rankings. The duplicate problem is caused by http://www.mydomain.com/index.php which has a page rank of 26 How can I sort the duplicate content problem, as the main page should just be http://www.mydomain.com which has a page rank of 42 and is the stronger page with stronger links etc Many Thanks
Technical SEO | | ocelot0 -
Squarespace Duplicate Content Issues
My site is built through squarespace and when I ran the campaign in SEOmoz...its come up with all these errors saying duplicate content and duplicate page title for my blog portion. I've heard that canonical tags help with this but with squarespace its hard to add code to page level...only site wide is possible. Was curious if there's someone experienced in squarespace and SEO out there that can give some suggestions on how to resolve this problem? thanks
Technical SEO | | cmjolley0 -
Block Quotes and Citations for duplicate content
I've been reading about the proper use for block quotes and citations lately, and wanted to see if I was interpreting it the right way. This is what I read: http://www.pitstopmedia.com/sem/blockquote-cite-q-tags-seo So basically my question is, if I wanted to reference Amazon or another stores product reviews, could I use the block quote and citation tags around their content so it doesn't look like duplicate content? I think it would be great for my visitors, but also to the source as I am giving them credit. It would also be a good source to link to on my products pages, as I am not competing with the manufacturer for sales. I could also do this for product information right from the manufacturer. I want to do this for a contact lens site. I'd like to use Acuvue's reviews from their website, as well as some of their product descriptions. Of course I have my own user reviews and content for each product on my website, but I think some official copy could do well. Would this be the best method? Is this how Rottentomatoes.com does it? On every movie page they have 2-3 sentences from 50 or so reviews, and not much unique content of their own. Cheers, Vinnie
Technical SEO | | vforvinnie1