Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Dealing with 404s during site migration
-
Hi everyone - What is the best way to deal with 404s on an old site when you're migrating to a new website? Thanks, Luke
-
thanks Moosa - it does
-
Thanks - useful feedback - Do you need to forward existing 301s as well? 301s on the site you're moving from? Or might that create complications?
-
I agree with Russ! If you have a 404 page see if you have exact page on your new website (or atleast nearer to exact) if yes, redirect! If you are in to ecommerce industry and you really don’t think that 404 page have any other alternate, in that case try redirecting it to 404 pages!
Make sure the page is customized, provide value to users and allow them to continue their journey on the website.
Hope this helps!
-
If you can, find an exact or close-to-exact replacement on your new site and 301 redirect. You might want to go through analytics to find any trafficked pages and make sure you have them 301 redirected as well. In some cases, you might need to 404 pages, but make sure the 404 pages are useful to help your users find the best content on the new site.
-
Luke,
Refer to this fantastic post of Modestos for better understanding:
https://azwa.1clkaccess.in/blog/web-site-migration-guide-tips-for-seos
This will certainly help!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
All URLs in the site is 302 redirected to itself
Hi everyone, I have a problem with a website wherein all URLs (homepage, inner pages) are 302 redirected. This is based on Screaming Frog crawl. But the weird thing is that they are 302 redirected to themselves which doesn't make any sense. Example:
Intermediate & Advanced SEO | | alex_goldman
https://www.example.com.au/ is 302 redirected to https://www.example.com.au/ https://www.example.com.au/shop is 302 redirected to https://www.example.com.au/shop https://www.example.com.au/shop/dresses is 302 redirected to https://www.example.com.au/shop/dresses Have you encountered this issue? What did you do to fix it? Would be very glad to hear your responses. Cheers!0 -
Should I migrate .co.uk to .com?
I have previously searched the forum and could not find a definitive answer on this subject so would appreciate any guidance. I have just joined a new company, we have a .co.uk site which gets lots of traffic. We have a .com site which is targeting USA and .com/de/ targeting Germany. 'hreflang' is configured on the .com (between the USA and German sites) but not on .co.uk. This means that in the eyes of search engines (and Moz Pro) the 2 domains are competitors (and the .co.uk has much more presence than the .com in the USA). I know how to fix this and I am in the process of doing so. My question is whether it would make sense to migrate the .co.uk site to .com As previously mentioned the .co.uk site already does very well both in the UK and around the world (as our product is well known in our niche). As .co.uk can only primarily be targeted to UK would our global reach increase enough to justify migrating it to .com? We have dealers/distributors in maybe 30 countries and are continuing to expand, we will at point point add additional languages so my suggestion is that we migrate now as the authority of the .co.uk will help the emerging markets as well as increase our visibility in markets that are not currently primary targets. We are also in the process of hiring new staff specifically to focus on Content Marketing. So again this suggests having the 1 domain will make sense in the long run (as any value gained from content marketing success will be seen by all country/language focussed sites). I am also planning to rebuild the sites in the next few months as the current ones are not fit for purpose so the migration would coincide with this (I know this is not ideal). Apologies for the lengthy question, I hope the additional background information will help in providing some feedback to help me make the decision. David
Intermediate & Advanced SEO | | JamesCrossland0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
How to deal with URLs and tabbed content
Hi All, We're currently redesigning a website for a new home developer and we're trying to figure out the best way to deal with tabbed content in the URL structure. The design of the site at the moment will have a page for a development and within that you can select your house type, then when on the house type page there will be tabs displayed for the user to see things like the plot map, availability and pricing, specifications, etc. The way our development team are looking at handling this is for the URL to use a hashtag or a query string at the end of it so we can still land users on these specific tabs for PPC for example. My question is really, has anyone had any experience with this? Any recommendations on how to best display the urls for SEO? Thanks
Intermediate & Advanced SEO | | J_Sinclair0 -
Should I redirect images when I migrate my site
We are about to migrate a large website with a fair few images (20,000). At the moment we include images in the sitemap.xml so they are indexed by Google and drive traffic (not sure how I can find out how much though). Current image slugs are like:
Intermediate & Advanced SEO | | ArchMedia
http://website.com/assets/images/a2/65680/thumbnails/638x425-crop.jpg?1402460458 Like on the old site, images on the new website will also have unreadable cache slugs, like:
http://website.com/site_media/media/cache/ce/7a/ce7aeffb1e5bdfc8d4288885c52de8e3.jpg All content pages on the new site will have the same slugs as on the old site. Should I go through the trouble of redirecting all these images?0 -
Redirecting non www site
Hello Ladies and Gentlemen. I 100% agree with the redirecting of the non www domain name. After all we see so many times, especially in MOZ how the two different domains contain different links, different DA and of course different PA. So I have posed the question to our IT company, "How would we go about redirecting our non www domain to the www version?", "Where would we do that?", " we cant do the redirect on our webserver because the website is listed as an IP address, not a domain name, so would we do the redirect somewhere at GoDaddy?" who is currently maintain our DNS record So here is the response from IT: " I would setup a CNAME record in DNS (GoDaddy), such that no matter if you go to the bare domain, or the www, you end up in the same place. As for SEO, having a 301 redirect for your bare domain isn't necessary, because both the bare domain and the www are the same domain. 301 is a redirect for "permanently moved" and is common when you change domain names. Using the bare domain or the www are NOT DIFFERENT DOMAINS, so the 301 would not be accurate, and you'd be telling engines you've moved, when you haven't - which may negatively impact your rank. It sounds to me that IT is NOT recommending the redirect. How can this be? Or are we talking about two different things? Will the redirect cause the melt down as the IT company suggests? Or do they nut understand SEO?
Intermediate & Advanced SEO | | Davenport-Tractor0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0