Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?

[lcourse]

Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently? Same for an occasional capitalized FREE in meta description.

Anybody had experience with this?

[bozzie311]

Yes, I would like to see some study data on CTR success/failure of Capital First Letter Of Every Word vs. not. Or legibility study for fast reading comprehension. I see this as more important for ad copy than meta data, since ad copy is much more limited in characters and visual real estate.

[EGOL]

Lower case first letters are easier read by the average person.

So, I am starting to write my title tags with the main topic with upper case first letters on the left, and then the rest of my title in lower case letters on the right.  That lower case content is focused upon appeal, value, popularity, surprise, inquiry, or panache.

[LoganRay]

Hi,

I've never seen any evidence of title-casing being more attention-grabbing or of Google overwriting them because of it. If you're concerned with Google replacing your meta descriptions, use a NOODP tag and your problem is solved.

Regarding ALL CAPS, Google has never been a fan of this technique to improve CTR, you can even see this in their ad copy rules for Adwords. I'd steer clear of ALL CAPS in SERP-visible meta data.

[Martijn_Scheijbeler]

I wouldn't say that Google would start ignoring the more often but more that it might be that they're going to use other pieces of the text that they think might be mor relevant or changes the capitalization themselves in the SERPs while using your own text.