Huge Spike in Organic/Direct traffic from Mexico

[Eric_OWPP]

So here's my situation:

My company's website usually receives around 80 organic visits/month and 50 direct visits/month from Mexico. However, in July we saw a small uptick to around 170 for each and then in the last 7 days we are in the middle of a massive spike which has put us up to 1400 visits for organic and 820 visits for direct in August. The traffic spike continues as we are almost up to 500 visits just today!

Things to know:

• The visitors are purchasing from our store, staying on our site, browsing around, basically acting like real traffic.
• I was unable to identify any new links, press, and we did not do any specific Mexico optimization (spanish keywords).
• We sell a ball and it is called The One World Futbol, but it's always been called a futbol before so nothing new here. our website is www.oneworldplayproject.com.
• Everyone coming organically is searching our name, not keywords.
• We updated our shopping cart a few days before the massive traffic spike and significantly lowered the cost to ship to Mexico.
• Our Latin America director went to Mexico to work there for a month a few days before the spike and sent out a bunch of emails, texts, phone calls, what's app notifications to his large network. From what I am told by others here he has a vast network throughout Mexico, Central America and South America.
• We have also seen large traffic increases in other Latin American countries during this same time period just nothing like Mexico.
• We just hired an awesome social media coordinator who is extremely focused and is implementing a kick-ass social strategy
• We launched a branding campaign called #MakeLifePlayFull with press releases and ad spend behind it.

PHEW! That was a lot of info for you to digest.

So on the surface this seems like great news. BUT I want to understand WHY this is happening. Could it really just be the combination of all these things listed above or is it just a combination of our connected guy being in Mexico with better shipping costs? Why is it mainly happening in Mexico? Why is it so sustained? I suspect that if it is from our guy it would drop off quickly. Any thoughts on what to look at? I'm stumped.

[Vijay-Gaur]

Hi Arnold,

Very Interesting case, and congratulations to you for getting a viral video without even knowing about it.

You have asked a much interesting question, how to find out some of your or some else's video that gone viral when they have not tagged you or provided a backlink directly to you.

Considering your case scenario as an example, If I were you, I would have first analyzed the traffic patterns, set up a question on the registration form "Where did u hear about us" . Also, called up signing up customers to understand where were they finding out the information about the website. Other than this, there is no direct technical way to understand the video content if the are not connecting your website via backlink or a hashtag.

I hope this helps, please feel free to respond and ask further questions.

Regards,

Vijay

[Eric_OWPP]

So I think I might have uncovered the source of traffic.

• A huge company in Argentina used our own video footage to make a video about our product and posted it to their facebook page with over 1.5 million followers. It got shared 7500 times, 500 comments and 1800 likes. It is a company that stretches through all of south and central america which would account for the spanish speaking traffic boost.

• While reading the comments from the people that purchased on our site since the spike, a lot of them said Facebook video.

So the next question I guess would be. How do you find a viral video about yourself if they don't tag you?