Any SEO benefits of adding a Glossary to our website?

[Katarina-Borovska]

Hi all,

I manage a website for a software company. Many terms can be quite tricky so it would be nice to add a Glossary page. Other than that, I have 2 questions:

1. What would be the SEO benefits?

2. How would you suggest to implement this glossary so we can get as much SEO benefit as possible (for example how would we link, where would we place the glossary in the terms of the sitemap, etc.). Any advice appreciated!

Katarina

[Katarina-Borovska]

Hi Roy,

I thought about just explaining what the term means. But you seem to suggest I should dedicate more space to each term, am I right?

My idea was: to list all terms that visitors might need to have explained and link them with the pages where they are used. I believe each term would be explained via a sentence or two. Is this not enough? Is there any better SEO solution? I know for sure there won't be any videos or guides for now, it will be just a simple page.

The page would sit in our Help Centre and we would have a Glossary link in the footer.

Many thanks.

Katarina

[Katarina-Borovska]

Roman,

Our website is really rich so I wonder if I would only give it a link from the footer.

Thanks.

Katarina

[Royh]

Building a Glossary section can be something very beneficial if you are doing it right, we built something similar (Knowledge base) and I saw amazing results

You should focus on - quality content, videos, guides and etc.

I would consider to build a suppurate sitemap only for the glossary, and of course use internal links between each of pages

[Roman-Delcarmen]

Depends on the answers to two questions specific to the site/business in question:
Would a glossary be useful to the customers, prospects, users, etc.?
Is the audience likely to search for definitions of the terminology you use? (The alternative is something they're more likely to refer to while already on the site).
If the answer to both is "yes", then it'd likely be useful to SEO because it addresses demand.

An Glossary offers a lot of opportunities that differ from a site map, or even a well thought out hierarchy of pages that can be easy to follow and understand. From a usability stance, they can be a very good idea, especially for a huge site. It can also include concepts that are described on pages in words that may not be used on other pages.