Google Analytics Goals - Button Tracking

[Gavo]

Does anyone know if there is a really easy way to track a button in Google Analytics yourself?

It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics.

Your help here is much appreciated!

[Cesare.Marchetti]

Hi,

If you use GTM to do it its a piece of cake. Really. I use that regularly. A click on a button its normally the same as clicking on a link. Here is the GTM help to set that up: https://support.google.com/analytics/answer/6164470?hl=en

By using GTM to set up conversion tracking goals you gain a lot of flexibility and speed. The first time you use GTM it might take some time to learn it, but its definitely worth the time investment. By the way its the method of choice for conversion tracking if you use it regularly.

I use to track all kind of conversions, A/B testing, add all kind of scripts, etc. with GTM for ourselves and all my clients.

You have to set up the GTM container on your website only once then you can add conversions, scripts, etc. without having to touch your websites code anymore, just by using the GTM backend, its as easy as publishing new versions of a website on Wordpress.

Hope this helps.

Cheers,

Cesare

[Houses]

Hi,

As Zee said, GTM is great once set up.

<address>This video was useful when I was setting up auto event tracking in GTM  Auto-Event Tracking with Google Tag Manager | Lesson 5 - GTM for Beginners  and his other posts are good for learning other bits of GTM if you are new to it.</address>

[zeehj]

I've never used Autotrack, but that sounds really interesting! GTM has a similar "auto event tracking" function.

I second mememax's answer (from a DIY, "right-now" standpoint). However, you might want to consider implementing Google Tag Manager (GTM): GTM has a great interface that's easy to use to set up new events, so regardless of what you add to your site (new campaign, landing page, content, form, etc.), you can just log into your GTM to set this up without needing to code.

[Martijn_Scheijbeler]

It requires a bit more knowledge on coding, but if you want to make things easier over time for a small site and a small team you might want to look into using Autotrack, a feature that the Google team build to make tracking certain interactions easier: https://github.com/googleanalytics/autotrack/

[mememax]

well it's easy to explain it here without reading a full article.

you have to use Javascript onclick event tracking, which is essentially a way to say to GA to register data overtime your event is triggered.

on the button action code you can add the following onclick event:

ga('send','event','category','action','opt_label', opt_value,{'nonInteraction':1})

You have to change the category, action, opt_label and opt_value as you wish, considering that the last two are optional. For example you want something like this:

ga('send','event','form sent','click','[URL]', 5) 

more info here on the official GA site: https://developers.google.com/analytics/devguides/collection/analyticsjs/events it's really clear, if it is not, it means you may want to double check with your dev, or further study Ga documentation about events tracking.

[andy.bigbangthemes]

Hi there.

Yes there is quite an easy way of doing this. Have a look here

Cheers